Technical Product Marketing Manager

Defense Unicorns

Technical Product Marketing Manager bringing secure software delivery products to defense and national-security customers. Developing go-to-market strategy, technical content, demonstrations, and launch programs for Defense Unicorns’ cloud-native solutions.

Posted 8/12/2026full-timeRemote • 🇺🇸 United StatesEntry Level💰 $116,875 - $158,125 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies for technical products, with strong capabilities in product positioning, messaging, and technical content creation. Proficient in collaborating across cross-functional teams and communicating complex technical concepts to diverse audiences.

Highest-signal resume keywords

Technical Product MarketingGo-To-Market Strategy ExecutionProduct Positioning and MessagingTechnical Writing SkillsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategyProduct Launch PlanningMarket ResearchCompetitive AnalysisTechnical Content DevelopmentDevSecOps ConceptsSolution BriefsSales Enablement MaterialsPresentation DevelopmentCustomer Engagement

Soft Skills

Interpersonal SkillsCommunication SkillsPresentation SkillsOrganizational SkillsCollaboration Skills

Industry Keywords

Defense IndustryNational SecurityFederal GovernmentHighly Regulated CustomersTechnical Products

About the role

Key responsibilities & impact

Develop and execute end-to-end go-to-market strategies for new products and features
Define target audiences, positioning, messaging, and product narratives
Support product naming, launch planning, adoption, and post-launch optimization
Establish go-to-market foundations for products entering new or undefined markets
Build deep technical expertise across the Defense Unicorns product portfolio
Translate complex technical concepts into clear, differentiated customer value
Create solution briefs, white papers, technical blogs, and web content
Develop presentations, launch materials, videos, demos, and use-case narratives
Partner with Product and Engineering on repeatable technical demonstrations
Conduct market research and competitive analysis
Translate market intelligence into positioning, messaging, and go-to-market recommendations
Use qualitative and quantitative insights to improve marketing execution
Serve as a product evangelist for Defense Unicorns products and philosophies
Communicate the value of Defense Unicorns capabilities within the defense industry
Recommend improvements to products, services, and market adoption
Operate effectively amid ambiguity and establish structure for new market offerings
Travel approximately 35%–45% to engage customers, communities, partners, and industry stakeholders
Report to the Head of Product Marketing and collaborate with Product, Engineering, Growth, and other cross-functional teams

Requirements

What you’ll need

4+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
Experience executing go-to-market programs for technical products, platforms, or capabilities
Experience supporting or owning product or feature launches
Experience developing product positioning, messaging, technical content, or sales enablement materials
Strong understanding of modern software development and DevSecOps concepts
Ability to quickly learn complex technical products and communicate their value to technical and non-technical audiences
Strong technical and creative writing skills
Strong interpersonal, presentation, and communication skills
Experience collaborating across Product, Engineering, Marketing, Sales, or Growth teams
Strong project management and organizational skills with the ability to manage multiple priorities
Ability to operate effectively with some ambiguity while seeking context and alignment when needed
Ability to communicate and collaborate effectively in a remote work environment
Experience with defense, national security, federal government, or highly regulated customers preferred

Benefits

Comp & perks

Medical/Dental/Vision
Premiums are 100% Company Paid
Health Savings Account
Life Insurance
Disability Insurance
401k Retirement Plan
Company Stock Options
Home Office Budget
Flexible Time Off (FTO)
Federal Holidays
One week for Thanksgiving
Two weeks for Christmas and New Year’s
Paid Parental Leave
Reimbursement for approved trainings/subscriptions
Conferences (travel, lodging, and fees)