DECA Games

Senior Motion Designer, Marketing

DECA Games

full-time

Posted on:

Location: 🌎 Anywhere in the World

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Job Level

Senior

About the role

  • Design and produce a wide range of marketing assets including static ads, motion videos, app store screenshots, feature icons, trailers, and key art.
  • Develop marketing creative that adapts to different game genres, player segments, and platform requirements.
  • Generate fresh, innovative campaign ideas that resonate with global audiences and reflect emerging trends in entertainment, gaming, and pop culture.
  • Pitch creative concepts and translate campaign strategy into compelling visual assets.
  • Partner with UA and analytics teams to create data-informed iterations of creatives based on A/B test results, click-through rates, and install data.
  • Lead visual strategy and execution for App Store and Google Play assets, including icons, screenshots, and trailers.
  • Ensure all visual materials maintain brand integrity while adapting to different campaign goals, audiences, and media formats.
  • Uphold and evolve visual standards across all touchpoints.
  • Work cross-functionally with Game Teams, UA Managers, and Product Marketing to align on messaging, priorities, and goals.
  • Present work, incorporate feedback, and manage timelines across multiple stakeholders.
  • Provide feedback and guidance to junior creatives and freelancers.
  • Proactively explore new creative formats, including AR ads, playable units, TikTok-first content, and platform-native innovations.

Requirements

  • 5+ years of experience creating marketing art, ideally in the mobile gaming industry.
  • Proven track record designing high-performing UA ads, ASO assets, and marketing visuals.
  • Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere).
  • Working knowledge of 3D tools like Blender is a plus.
  • Deep understanding of user acquisition strategy, player psychology, and performance-driven design.
  • Strong storytelling, compositional, and typographic skills.
  • Experience managing creative timelines, stakeholder feedback, and versioning in fast-paced environments.
  • Excellent communication and cross-functional collaboration skills.
  • Ability to work PST business hours (9 a.m. - 6 p.m. PST).