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DB

Lead - CRM Transformation, Customer Engagement

DB

Lead - CRM Transformation and Customer Engagement improving data-driven customer interaction. Collaborating on scalable customer journeys and omnichannel strategies with Adobe technologies.

Posted 7/3/2026full-timeFrankfurt • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM, customer engagement, and marketing automation, with a focus on developing personalized customer journeys and omnichannel strategies. Proficient in leveraging data analytics and AI-driven approaches to optimize customer engagement and establish effective KPI frameworks.

Highest-signal resume keywords
CRM ExperienceCustomer Engagement PlatformsData-Driven Customer JourneysOmnichannel MarketingBusiness-Fluent German

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer EngagementMarketing AutomationPersonalizationData AnalyticsKPI Frameworks
Soft Skills
Communication Skills
Tools & Technologies
Adobe Experience Cloud
Industry Keywords
Customer JourneysOmnichannel EngagementGrowth OpportunitiesCross-Functional InitiativesAI-Based Approaches

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Further development of customer engagement and marketing automation
  • Development and scaling of personalized customer journeys
  • Designing omnichannel engagement and personalization strategies
  • Identifying new use cases and growth opportunities
  • Leading cross-functional initiatives
  • Establishing KPI frameworks to optimize customer engagement

Requirements

What you’ll need
  • Several years of experience in CRM, customer engagement, marketing automation, personalization, or omnichannel marketing
  • Strong experience with customer engagement platforms such as Adobe Experience Cloud
  • Proven success with data-driven customer journeys
  • Understanding of customer data, analytics, and AI- and automation-based approaches
  • Ability to communicate complex topics at the executive level
  • Business-fluent German and very good English skills

Benefits

Comp & perks
  • Support for mental well-being, including mental health offerings
  • Health benefits such as check-ups and vaccinations
  • Flexible working arrangements including part-time and hybrid models
  • Support services through pme Familienservice and FitnessCenter Job
  • Pension plan and company bike