Product Marketing Specialist

Dayforce

Product Marketing Specialist supporting strategic company communication and marketing efforts. Collaborating across teams to drive demand and customer retention for company products.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing communication plans, creating engaging content, and analyzing marketing effectiveness to drive lead generation and customer retention. Proficient in collaborating across teams to enhance product positioning and messaging while managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

Bachelor's Degree In MarketingB2B Marketing ExperienceTechnical Writing SkillsProject CoordinationCustomer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing CommunicationContent CreationLead GenerationWebinar CoordinationEmail MarketingCustomer TestimonialsProduct PositioningMarketing Plan DevelopmentData AnalysisROI Visualization

Soft Skills

Interpersonal SkillsTime ManagementOrganizational SkillsCollaborationCreative Writing

Industry Keywords

Buyer PersonaCustomer RetentionCompetitive LandscapeMarketing CampaignsSales Process

About the role

Key responsibilities & impact

Supports marketing efforts related to strategic communication of company products to help drive qualified lead generation, product sales and adoption, and customer retention.
Collaborates withing marketing and across internal teams to execute on a variety of marketing communication plans and campaigns targeted to prospective and current customers, media, and trade publications, and develop innovative programs that drive demand.
Coordinates and operates webinars, executes scheduled customer communications, creates and sends marketing messages via email or within OEC applications, and maintains assigned landing pages.
Identifies qualified leads from marketing activities and coordinates the follow-up process with Sales.
Executes customer interview process for testimonials including, but not limited to, interviewing customers, drafting testimonials, documenting customer feedback, and maintaining a bank of customer testimonials for use in presentations, advertisements, e-newsletters and emails.
Writes product-related materials that inform/educate prospective and current customers, including, but not limited to sell sheets, flyers, presentations, letters, emails, web pages, newsletters, social media, webinars and other materials for assigned target areas.
Collaborates with product management to develop product positioning and messaging that resonates with targeted buyer personas.
Understands and documents the buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make; drives changes to the company’s sales and marketing processes based on what is learned.
Develops a marketing plan for assigned products in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers as well as the acquisition of new customers.
Delivers foundational product/solution content and collateral, including customer presentations, product collateral, videos, use cases, case studies and value visualization ROI.
Assesses the effectiveness of marketing programs that support targeted products and develops and provides recommendations to management that will drive and improve outcomes.
Plans the launches of net-new products and releases of existing products, manages the cross-functional implementation and deliverables of the project plan, and leverages appropriate teams for execution.

Requirements

What you’ll need

A bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Communications, or related discipline.
At least 1 year of experience writing technical, web or newspaper content and coordinating marketing projects in business-to-business marketing.
Strong interpersonal skills, with the ability to establish collaborative working relationship across internal and external stakeholders.
Excellent business and creative writing skills.
Excellent time management and organization skills and can multi-task in a fast-paced environment with a focus on achieving high-quality results.
Can quickly learn and gain an in-depth understanding of OEC products and their value proposition in a way that resonates with the audience and clearly articulate how we solve our buyers’ problems.
Basic understanding of, or ability to learn and understand, the competitive landscape.
Can apply principles of logical thinking to define problems, collect data, establish facts, identify patterns, draw valid conclusions on what’s working and what isn’t, and offer recommendations for continuous improvement.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Dayforce Website LinkedIn All Job Openings 5001 - 10000 employees 👥 HR Tech ☁️ SaaS 🏢 Enterprise 💰 $1G Post-IPO Debt - Dayforce on 2024-03 HR Tech
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Enterprise Dayforce is a cloud-based human capital management (HCM) platform that provides integrated HR, payroll, workforce management, talent management, and benefits administration in a single application. Developed by Ceridian, Dayforce is sold to organizations to help automate and streamline employee lifecycle processes, compliance, scheduling, and payroll processing at scale. Product Marketing Specialist Job not on LinkedIn 🔥 4 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🟢 Junior 🪄 Product Specialist Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Supports marketing efforts related to strategic communication of company products to help drive qualified lead generation, product sales and adoption, and customer retention.
Collaborates withing marketing and across internal teams to execute on a variety of marketing communication plans and campaigns targeted to prospective and current customers, media, and trade publications, and develop innovative programs that drive demand.
Coordinates and operates webinars, executes scheduled customer communications, creates and sends marketing messages via email or within OEC applications, and maintains assigned landing pages.
Identifies qualified leads from marketing activities and coordinates the follow-up process with Sales.
Executes customer interview process for testimonials including, but not limited to, interviewing customers, drafting testimonials, documenting customer feedback, and maintaining a bank of customer testimonials for use in presentations, advertisements, e-newsletters and emails.
Writes product-related materials that inform/educate prospective and current customers, including, but not limited to sell sheets, flyers, presentations, letters, emails, web pages, newsletters, social media, webinars and other materials for assigned target areas.
Collaborates with product management to develop product positioning and messaging that resonates with targeted buyer personas.
Understands and documents the buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make; drives changes to the company’s sales and marketing processes based on what is learned.
Develops a marketing plan for assigned products in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers as well as the acquisition of new customers.
Delivers foundational product/solution content and collateral, including customer presentations, product collateral, videos, use cases, case studies and value visualization ROI.
Assesses the effectiveness of marketing programs that support targeted products and develops and provides recommendations to management that will drive and improve outcomes.
Plans the launches of net-new products and releases of existing products, manages the cross-functional implementation and deliverables of the project plan, and leverages appropriate teams for execution. 🎯 Requirements
A bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Communications, or related discipline.
At least 1 year of experience writing technical, web or newspaper content and coordinating marketing projects in business-to-business marketing.
Strong interpersonal skills, with the ability to establish collaborative working relationship across internal and external stakeholders.
Excellent business and creative writing skills.
Excellent time management and organization skills and can multi-task in a fast-paced environment with a focus on achieving high-quality results.
Can quickly learn and gain an in-depth understanding of OEC products and their value proposition in a way that resonates with the audience and clearly articulate how we solve our buyers’ problems.
Basic understanding of, or ability to learn and understand, the competitive landscape.
Can apply principles of logical thinking to define problems, collect data, establish facts, identify patterns, draw valid conclusions on what’s working and what isn’t, and offer recommendations for continuous improvement. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Product Specialist, STEM 🕒 Yesterday Amplify 1001 - 5000 📚 Education ☁️ SaaS Website LinkedIn All Job Openings Remote STEM Product Specialist supporting sales and training initiatives in K-12 education for Amplify. Collaborating with educators and leveraging STEM resources to enhance sales opportunities. 🇺🇸 United States – Remote 💵 $85k - $95k / year 💰 Series C - Amplify Education on 2023-05 ⏰ Full Time 🟢 Junior 🟡 Mid-level 🪄 Product Specialist Laser Welding Product Specialist 🕒 Yesterday ITW 10,000+ employees 🏭 Manufacturing 🚘 Automotive 🏗️ Construction Website LinkedIn All Job Openings Laser Welding Product Specialist in Precision Welding Division driving sales strategies and training for handheld laser solutions. Collaborating with ITW Welding sales personnel to grow market presence. 🇺🇸 United States – Remote 💵 $96k - $121k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🪄 Product Specialist Product Syndication Specialist 🕒 Yesterday POLYWOOD® 1001 - 5000 🏭 Manufacturing 🛍️ eCommerce 👥 B2C Website LinkedIn All Job Openings Product Syndication Specialist managing product content for POLYWOOD's outdoor furniture across digital channels. Ensuring accurate representation and supporting product launches, maintaining large scale catalogs. 🇺🇸 United States – Remote ⏰ Full Time 🟢 Junior 🟡 Mid-level 🪄 Product Specialist Strategic Product Consultant, Owners 🕒 Yesterday Procore 1 - 10 💸 Finance 🤝 B2B Website LinkedIn All Job Openings Strategic Product Consultant supporting the specialization of Project Management Quality & Safety product line. Improving client business processes in Procore and providing best practices for Owners customers. 🇺🇸 United States – Remote 💵 $91.8k - $126.2k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🪄 Product Specialist 🦅 H1B Visa Sponsor Laser Welding Product Specialist 🕒 4 days ago ITW 10,000+ employees 🚘 Automotive 🏗️ Construction 🍽️ Food & Beverage Website LinkedIn All Job Openings Laser Welding Product Specialist driving sales and training for handheld laser technology at Miller Electric. Collaborating with distributor partners and ITW Welding sales personnel for long-term growth. 🇺🇸 United States – Remote 💵 $96k - $121k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🪄 Product Specialist 🦅 H1B Visa Sponsor View More Product Specialist Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs