Sales – CRM Analyst

Dayforce

CRM Analyst managing customer relationship management to enhance engagement at Newterra. Working within a sustainable water solutions framework supporting multiple industries.

Posted 7/29/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing CRM systems to enhance customer engagement and sales performance, with strong analytical skills for data interpretation and reporting. Proficient in collaborating with cross-functional teams to develop targeted marketing strategies and ensure data quality.

Highest-signal resume keywords

CRM Software ProficiencyData Analysis and VisualizationCustomer Lifecycle ManagementCommunication and Collaboration SkillsMicrosoft Certification: Dynamics 365 Fundamentals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM SoftwareData AnalysisReportingData VisualizationCustomer Engagement StrategiesData CleansingData EnrichmentTrend AnalysisSales OptimizationCustomer Segmentation

Soft Skills

Analytical SkillsAttention to DetailCollaboration SkillsCommunication Skills

Tools & Technologies

SalesforceMicrosoft DynamicsExcelPower BITableau

Certifications & Qualifications

Microsoft Certification: Dynamics 365 Fundamentals

Industry Keywords

Customer Relationship ManagementWater Filtration IndustryEnvironmental IndustryMarketing PrinciplesCustomer Data Analysis

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Manage and optimize customer relationship management (CRM) system to enhance customer engagement, increase sales, and improve overall business performance.
Analyze customer data and behavior to identify trends, patterns, and opportunities for improving customer engagement and sales.
Generate reports, dashboards, and visualizations to communicate key metrics and insights to stakeholders.
Collaborate with marketing and sales teams to define customer segments and develop targeted marketing campaigns.
Identify gaps and inefficiencies in existing CRM processes and propose solutions for optimization.
Provide training and support to CRM users, ensuring they understand system functionalities and leveraging them effectively.
Conduct regular data cleansing and enrichment activities to ensure data quality and completeness.

Requirements

What you’ll need

Bachelor's degree in business, marketing, or a related field (or equivalent experience).
Proven experience as a CRM Analyst or in a similar analytical role.
Strong proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics) and related tools.
Proficiency in data analysis, reporting, and visualization using tools like Excel, Power BI, or Tableau.
Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
Solid understanding of customer lifecycle management and marketing principles.
Strong attention to detail and the ability to handle and manipulate large datasets.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Experience in the water filtration or environmental industry is a plus.
Microsoft Certification: Dynamics 365 Fundamentals (CRM) preferred.

Benefits

Comp & perks

Medical
Dental
Vision
HSA
Life Insurance
AD&D
STD
LTD
401(k) Employer Match
Paid Holidays
Paid Vacation
Sick Time