Marketing Performance Lead

Dayforce

Marketing Performance Lead focusing on measurement and analytics to optimize campaign performance. Collaborating with Marketing and Data teams for actionable insights.

Posted 7/28/2026full-timeRemote • New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Performance Reporting and Analytics, with a strong focus on developing actionable insights from complex funnel data. Proficient in advanced measurement techniques such as Media Mix Modeling and Multi-Touch Attribution to drive demand efficiency and improve marketing impact.

Highest-signal resume keywords

Marketing AnalyticsPerformance ReportingMedia Mix Modeling (MMM)Multi-Touch Attribution (MTA)Salesforce CRM

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsPerformance ReportingData AnalysisKPI DefinitionConversion Rate AnalysisDemand Generation MetricsScenario AnalysisData Quality AssuranceFunnel Performance AnalysisAttribution Modeling

Soft Skills

Analytical SkillsProblem-SolvingCritical ThinkingCommunication SkillsCollaboration

Tools & Technologies

SalesforceData Visualization ToolsAnalytics PlatformsReporting SoftwareData Management Systems

Industry Keywords

Marketing PerformanceDemand EfficiencyConversion GapsMarketing OperationsRevenue Analytics

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Marketing Performance Reporting & Insights
Design, build, and evolve dashboards and reporting across all funnel stages (engagement, leads, MQL, SQL, opportunities, revenue)
Define and standardize KPIs, funnel definitions, and performance views across teams
Deliver recurring and ad hoc insights to support day-to-day and strategic decision-making
Serve as the subject matter expert for marketing performance analytics
Drive Funnel Performance & Demand Efficiency
Analyze full-funnel performance to identify conversion gaps, bottlenecks, and leakage points
Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per MQL, ROI)
Identify performance drivers across campaigns, channels, and segments
Translate analysis into clear, actionable recommendations to improve performance across Marketing and Inside Sales
Lead Advanced Measurement & Attribution (MMM + MTA)
Apply and interpret advanced measurement approaches, including media mix modeling (MMM) and multi-touch attribution (MTA)
Translate model outputs into actionable insights that inform media and channel-level investment decisions
Provide data-driven perspectives on how spend should be distributed across campaigns, channels, and tactics based on performance
Challenge assumptions on channel and campaign effectiveness by identifying true performance drivers
Partner with Data Science, Analytics, or external partners to ensure models reflect accurate inputs and business context
Evolve measurement approaches to improve visibility into incrementality and overall marketing impact
Performance Insights & Scenario Analysis
Analyze historical performance trends to provide clarity on demand generation, conversion, and pipeline health
Develop scenario-based analyses to evaluate the potential impact of changes in volume, conversion rates, or channel mix
Connect performance data to business outcomes to support informed discussions on growth and efficiency
Provide clear, fact-based perspectives that highlight trade-offs across channels and performance drivers
Ensure Data Quality & Measurement Integrity
Identify data quality issues, inconsistencies, and reporting gaps impacting performance visibility
Partner with Data and IT teams to improve data reliability and reporting consistency
Ensure alignment of definitions, logic, and reporting outputs across systems and teams
Build confidence in marketing data through validation, governance, and consistency

Requirements

What you’ll need

Post-secondary education in Marketing, Business, Analytics, or a related field.
6–8 years of experience in marketing analytics, marketing operations, revenue analytics, or a similar role.
Strong experience working with CRM platforms, preferably Salesforce, and complex funnel data.
Proven ability to develop and own performance reporting in a multi-channel marketing environment.
Expertise in translating data and analysis into actionable recommendations that drive business results.
Strong analytical, problem-solving, and critical-thinking skills.
Ability to communicate complex insights clearly to diverse stakeholders.
Comfortable challenging assumptions and influencing decisions through data-driven storytelling.
Self-starter who thrives in ambiguous environments and collaborates effectively across teams.
English proficiency is required to support the full North American business.
Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Benefits

Comp & perks

Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.