Campaign & Process Operations Specialist

Dayforce

Campaign Operations Specialist managing marketing process design and executing campaigns across Canada and U.S. Collaborating cross-functionally to ensure data integrity and lead flow.

Posted 7/28/2026full-timeRemote • New York, Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $62,000 - $78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing automation and campaign operations, with a strong focus on process documentation, data quality management, and cross-functional collaboration. Proficient in building and deploying campaigns using enterprise marketing automation platforms while ensuring adherence to governance standards and performance measurement.

Highest-signal resume keywords

Marketing AutomationCampaign OperationsData Quality ManagementProject Management ToolsLead Lifecycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Execution WorkflowsEmail CampaignsData ExtensionsAudience SegmentationUTM TrackingBasic Platform ScriptingLead ManagementQuality AssurancePerformance MeasurementAutomation Builds

Soft Skills

Strong Communication SkillsAttention to Detail

Tools & Technologies

SalesforceMonday.comAsanaMarketing Automation Platforms

Industry Keywords

Campaign Governance StandardsLead HandoffsCross-Functional CoordinationStakeholder EngagementSLA Framework

About the role

Key responsibilities & impact

Design, document, and improve operational processes across Marketing, including campaign execution workflows, lead management, stakeholder handoffs, and cross-functional coordination.
Maintain and apply campaign governance standards across both markets, including naming conventions, UTM taxonomy, audience definitions, and list hygiene requirements; identify where processes diverge between Canadian and US markets and lead harmonization efforts where standardization is feasible.
Partner with automation and technology counterparts to ensure process logic is clearly defined before automation is built and that automated workflows reflect intended business rules.
Collaborate with analytics and reporting counterparts to ensure process standards support data quality, funnel integrity, and reporting accuracy.
Maintain a current, accessible library of process documentation, runbooks, QA checklists, and governance guides; lead periodic process audits and serve as the first point of contact for process and execution questions across both markets.
Build, configure, test, and deploy email campaigns, triggered sends, and multi-step journeys in the marketing automation platform, including automated programs such as welcome series, re-engagement triggers, lifecycle transitions, and lead routing workflows.
Coordinate landing page builds, form configuration, and tracking setup; ensure pages are QA'd for field mapping, lead capture, and conversion tracking before campaigns go live.
Create and manage data extensions, audience segments, suppression lists, and send configurations required for campaign execution; apply personalization and platform scripting where required to support targeted messaging across segments and markets.
Coordinate with Marketing stakeholders to translate campaign briefs into execution plans; own send scheduling, deployment, delivery monitoring, and deliverability troubleshooting.
Serve as the day-to-day operational contact for agencies supporting campaigns, paid media, and activations; drive execution timelines and milestone tracking, brief partners on tracking standards including pixel implementation, conversion tag setup, and UTM requirements, and validate deliverables before launch.
Conduct pre- and post-launch QA across all campaign elements; serve as the final quality gate before campaigns go live.
Maintain documentation for all active automated journeys and triggered programs, including trigger logic, decision splits, and dependencies; maintain a tag inventory and audit log across active campaigns.
Monitor lead flow from campaign capture through Inside Sales acceptance; identify and flag routing failures, data gaps, or lifecycle transition issues.
Apply and maintain the SLA framework governing marketing-to-Inside Sales lead handoffs; conduct regular SLA performance check-ins, tracking acceptance rates and rejection reasons, and escalating systemic issues with supporting documentation.
Maintain lead disposition and rejection taxonomy to support clean reporting on lead quality and routing accuracy; apply consistently across both markets, accounting for structural differences in Inside Sales capacity and territory coverage.
Manage campaign and process workflows in the project management tool (e.g., Monday.com), keeping milestone tracking, status, and launch readiness visible to relevant stakeholders.
Track operational health indicators on a regular cadence, including campaign launch cycle times, QA failure rates, tag audit findings, and SLA adherence; bring a structured summary to marketing operations leadership with observations and recommended actions.
Support post-mortem reviews after significant campaign launches or execution failures; partner with the marketing stakeholders to incorporate performance data and funnel outcomes; document findings and translate them into process updates that prevent recurrence.
Perform other related duties as assigned.

Requirements

What you’ll need

Post-secondary education in Marketing, Business, or a related field.
3–5 years of experience in marketing automation, campaign operations, or a similar role.
Hands-on experience building and deploying campaigns in an enterprise marketing automation platform (e.g., journeys, email campaigns, data extensions, and send management).
Working knowledge of CRM platforms (e.g., Salesforce) and understanding of lead lifecycle management and Inside Sales workflows.
Experience collaborating with external agency partners and using project management tools (e.g., Asana, Monday.com).
Proficiency with marketing automation tools, including workflow/journey builders, audience segmentation, email deployment, and basic platform scripting.
Understanding of campaign tracking frameworks, including UTMs, tag management, and performance measurement.
Experience maintaining data quality, including list management, segmentation, and suppression logic within MAP/CRM environments.
Ability to manage a mix of high-volume execution tasks and complex automation builds with strong attention to detail and accuracy.
Strong communication skills, including the ability to translate technical concepts, support cross-functional teams, and create clear documentation for processes and governance.
English proficiency is required to support the full North American business.
Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Benefits

Comp & perks

Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.