Marketing Automation Specialist

Dayforce

Marketing Operations Specialist managing technical marketing execution and data governance for Prometric. Ensuring accurate targeting, reliable reporting, and measurable funnel impact in campaigns.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketing automation campaigns using Salesforce, Pardot, and Braze, with a strong focus on data hygiene, lead nurturing, and performance optimization. Proficient in analyzing campaign metrics and collaborating with cross-functional teams to enhance marketing strategies.

Highest-signal resume keywords

Salesforce ExperiencePardot ProficiencyBraze ExpertiseData Governance KnowledgeAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AutomationCampaign ManagementLead ScoringData HygieneCRM Best PracticesSalesforce AdministrationExcel ProficiencyReporting PlatformsList ManagementWorkflow Documentation

Soft Skills

Organizational SkillsEffective CommunicationCollaboration SkillsAttention to DetailProject Management

Tools & Technologies

SalesforcePardotBrazeZoomInfoPower BISalesforce Analytics StudioZoomEmail Campaign ToolsLanding Page BuildersData Enrichment Tools

Certifications & Qualifications

Salesforce Certified AdministratorSalesforce Certified Account Engagement SpecialistBraze Certified Practitioner

Industry Keywords

Lead NurturingCampaign PerformanceData SegmentationMarketing WorkflowsClient Communications

About the role

Key responsibilities & impact

Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications.
Build and maintain campaign logic, triggers, flows, and integrations with Salesforce.
Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.
Clean, enhance, and import lead, contact, and account lists from events and vendors.
Clean and segment weekly target lists for our SDR team.
Execute lead scoring, lifecycle stages, and campaign tracking frameworks.
Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy.
Document all marketing workflows, standard operating procedures and best practices.
Build and maintain dashboards to support analysis of campaign performance and KPIs.
Manage day-to-day administration and configuration of Pardot and Braze platforms.
Troubleshoot automation issues, deliverability challenges, and campaign failure.
Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms.
Manage profiles and permissions sets for the global marketing teams.
Collaborate with technical Salesforce team on integrations and enhancements.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or a related field.
4+ years of experience in marketing automation, operations or a similar role.
Experience with Salesforce and at least one automation platform (e. g., Pardot, Braze, or similar).
Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms.
Familiarity with basic Salesforce administration.
Deep understanding of data governance, data hygiene, and CRM best practices.
Experience managing list imports, enrichment tools, and third-party data providers.
Strong analytical skills and proficiency in Excel.
Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail.
Effective communicator and collaborator, with the ability to work cross-functionally.
Preferred: Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher.
Preferred: US Eastern time zone.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Dayforce Website LinkedIn All Job Openings 5001 - 10000 employees 👥 HR Tech ☁️ SaaS 🏢 Enterprise 💰 $1G Post-IPO Debt - Dayforce on 2024-03 HR Tech
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Enterprise Dayforce is a cloud-based human capital management (HCM) and workforce management platform offered by Ceridian. It provides integrated payroll, HR, benefits administration, time and attendance, scheduling, and talent management capabilities in a single SaaS application designed for employers to manage the employee lifecycle and payroll processes. Marketing Automation Specialist 🔥 0 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior ⚙️ Marketing Operations Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications.
Build and maintain campaign logic, triggers, flows, and integrations with Salesforce.
Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.
Clean, enhance, and import lead, contact, and account lists from events and vendors.
Clean and segment weekly target lists for our SDR team.
Execute lead scoring, lifecycle stages, and campaign tracking frameworks.
Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy.
Document all marketing workflows, standard operating procedures and best practices.
Build and maintain dashboards to support analysis of campaign performance and KPIs.
Manage day-to-day administration and configuration of Pardot and Braze platforms.
Troubleshoot automation issues, deliverability challenges, and campaign failure.
Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms.
Manage profiles and permissions sets for the global marketing teams.
Collaborate with technical Salesforce team on integrations and enhancements. 🎯 Requirements
Bachelor’s degree in marketing, business, or a related field.
4+ years of experience in marketing automation, operations or a similar role.
Experience with Salesforce and at least one automation platform (e. g., Pardot, Braze, or similar).
Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms.
Familiarity with basic Salesforce administration.
Deep understanding of data governance, data hygiene, and CRM best practices.
Experience managing list imports, enrichment tools, and third-party data providers.
Strong analytical skills and proficiency in Excel.
Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail.
Effective communicator and collaborator, with the ability to work cross-functionally.
Preferred: Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher.
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