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Community Relations Specialist
DayforceCommunity Relations Specialist at Hillcrest Health Services expanding referral partnerships for healthcare continuum. Driving admissions and building relationships with physicians and healthcare teams within assigned territory.
About the role
Key responsibilities & impact- Develop and execute a territory-based referral development plan.
- Build, grow, and maintain strong referral partnerships with physicians, hospitals, discharge planners, case managers, senior living communities, and other healthcare partners.
- Conduct consistent external marketing visits and relationship-development calls within your assigned service area.
- Use consultative selling and clinical relationship development to identify needs, solve problems, and connect referral partners to the right Hillcrest services.
- Implement strategic account-management practices to grow market share and strengthen referral pipelines.
- Prepare and deliver professional presentations representing Hillcrest services and the integrated continuum of care.
- Document marketing visits, referral activity, account updates, and key follow-up items in the CRM system within 24 hours.
- Gather needed referral and customer information to support smooth admissions and patient-centered transitions.
- Manage pending customers through the admissions process in alignment with company procedures.
- Maintain strong knowledge of Hillcrest services, admission criteria, financial considerations, and care-level options.
- Monitor referral trends, conversion rates, competitive market information, and opportunities for growth.
- Recommend actions to improve the sales process, referral development, admissions outcomes, and customer experience.
- Communicate customer concerns clearly and timely while supporting service recovery and follow-up.
- Maintain confidentiality and follow HIPAA requirements related to customer, referral, and business information.
- Provide after-hours and weekend referral support based on the published on-call schedule.
Requirements
What you’ll need- At least two years of sales, marketing, business development, community relations, or public relations experience.
- Healthcare, senior living, hospice, home care, post-acute, hospital, or healthcare continuum experience strongly preferred.
- Hospice experience preferred.
- Strong business development background with the ability to generate referrals, cultivate accounts, and drive admissions.
- A competitive, goal-oriented mindset with strong follow-through.
- Confidence completing in-person visits, making outreach calls, and presenting to referral sources.
- Ability to build trust with healthcare providers, referral partners, families, and internal teams.
- Strong understanding of consultative selling, referral partnership development, and strategic account management.
- Excellent communication, organization, planning, and problem-solving skills.
- Ability to manage a territory, prioritize accounts, and work independently.
- Comfort using CRM systems, sales data, and referral tracking tools.
- Professional presence, strong customer-service skills, and a commitment to service excellence.
Benefits
Comp & perks- Base salary.
- Incentive plan with monthly bonus opportunity.
- Mileage reimbursement.
- Company technology.
- Professional development opportunities, including tuition reimbursement and certifications.
- Supportive team environment with the strength and resources of a large healthcare organization.
- Meaningful work with a locally rooted, mission-driven senior care organization.