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Dayforce

Manager, Marketing Content and Copy

Dayforce

Manager of Marketing Content and Copy at DeVry responsible for driving brand engagement and awareness. Leading content strategies and managing copywriters in a fast-paced environment.

Posted 7/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing strategic marketing content and copy across various channels, with a strong focus on SEO principles and project management. Proven ability to lead and mentor teams while ensuring brand consistency and content effectiveness.

Highest-signal resume keywords
Content MarketingSEO CopywritingProject ManagementBrand MessagingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CopywritingContent DevelopmentSEO PrinciplesDigital MarketingContent EditingContent OptimizationMarketing StrategyCommunicationsBrand ContentAttention to Detail
Soft Skills
CollaborationCoachingMentorshipCommunicationTime Management
Tools & Technologies
AsanaJiraMonday.comWorkfrontMicrosoft Office
Industry Keywords
Higher EducationHealthcareFinancial ServicesInsuranceMarketing Initiatives

About the role

Key responsibilities & impact
  • Develop engaging, audience-focused copy for a variety of marketing materials
  • Serve as a champion and steward of the DeVry brand voice, tone, messaging, and personality
  • Partner closely with the Brand team to develop and execute integrated marketing campaigns
  • Collaborate with cross-functional stakeholders
  • Lead, manage, coach, and provide direction to contract copywriters
  • Develop and optimize content using advanced SEO copywriting best practices
  • Edit and proofread content to ensure accuracy, clarity, consistency
  • Manage multiple projects simultaneously in a fast-paced environment
  • Identify opportunities to improve content effectiveness

Requirements

What you’ll need
  • 5-8+ years of experience in content marketing, copywriting, brand content, communications, or related fields
  • Bachelor's degree in marketing, communications, English, journalism, or a related field
  • Proven experience developing strategic marketing content and copy across multiple channels, including digital, web, email, social media, advertising, and brand marketing initiatives
  • Demonstrated experience leading projects, managing content workflows, and providing direction, coaching, or mentorship to writers and content contributors
  • Well-versed in SEO principles, SEO copywriting techniques, and digital marketing best practices
  • Experience using project management and workflow tools such as Asana, Jira, Monday.com, Workfront, or similar platforms
  • Highly proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook)
  • Demonstrated ability to leverage AI-powered tools responsibly and effectively
  • Experience creating content within a highly regulated industry such as higher education, healthcare, financial services, or insurance is a plus
  • Strong attention to detail and project management skills

Benefits

Comp & perks
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities