Head of Marketing

Day1x

Head of Marketing building the marketing function for Ether.fi, a crypto-native financial platform. Leading strategies, user acquisition, and brand positioning within DeFi.

Posted 6/12/2026full-timeDenver • Colorado • 🇺🇸 United StatesLead💰 $150,000 - $225,000 per yearWebsite

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Develop and execute long-term marketing strategies that align with __Ether.fi__’s vision, growth objectives, and ultimately our TVL.
Shape __Ether.fi__'s brand narrative and positioning within the blockchain and DeFi space.
Drive user acquisition, engagement, and retention across __ether.fi__’s products
Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.
Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.
Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.
Establish __ether.fi__ as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.

Requirements

What you’ll need

Hands on experience in B2C performance marketing roles within DeFi or a transferable environment
Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.
Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.
Experience in cross-functional collaboration.
Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions.
Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.
A good eye for design and past design experience would be a plus

Benefits

Comp & perks

Competitive salary, performance-based incentives, and token allocation grant
Opportunity to work with a Top 4 Ethereum protocol, by TVL
Opportunities for professional development and growth within the organization
Health, dental, and vision insurance plans
Collaborative and inclusive work culture
Exposure to cutting-edge technologies in the blockchain and cryptocurrency space
Global team with opportunity for travel and working out of our 3 offices around the world
4 weeks work from anywhere
Exciting company events and team-building off-sites

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2C performance marketingmarketing campaignsuser acquisitionproduct adoptiondata-driven insightscommunity marketing strategycontent marketing

Soft Skills

analytical skillsstrategic skillscommunication skillscross-functional collaborationdesign skills