Danpower-Gruppe

Head of Marketing – Energy Industry

Danpower-Gruppe

full-time

Posted on:

Location Type: Hybrid

Location: Potsdam • Germany

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Job Level

Lead

About the role

  • Develop a comprehensive marketing strategy for the Danpower Group – from target-group analysis to a cross-media marketing mix
  • Shape brand positioning and strengthen market recognition
  • Plan and manage B2B and B2C campaigns including social media, web and traditional formats
  • Take responsibility for the marketing budget and plan the efficient use of resources
  • Analyze market and competitor trends and develop concrete measures
  • Provide professional and disciplinary leadership for a growing marketing team
  • Report directly to executive management and work closely with them and the team on the strategic direction of marketing

Requirements

  • Completed degree in Marketing, Communications, Business Administration or a comparable qualification with relevant further training (e.g., IHK Fachwirt Marketing)
  • Professional experience in Marketing/Communications – ideally in the energy sector
  • Solid knowledge of Brand Management, Employer Branding, Brand Strategy and Digital Marketing
  • Confident user of digital tools (e.g., CRM, CMS, Social Ads, Google Analytics, Adobe etc.) and MS Office
  • Practical experience with AI-based content creation and automation tools
  • Strong communication skills in German
  • Good English skills are a plus
Benefits
  • Family-friendly policies & flexibility
  • Mobile/remote working
  • Family-friendly, flexible working hours
  • Special leave
  • Part-time options
  • Coverage of childcare costs (up to school-entry age – including meal fees)
  • 30 days annual leave per year + December 24 and December 31
  • Financial support for work-related relocations
  • Pluxee health card – vouchers
  • Support for company pension schemes or capital-forming benefits (VWL)
  • Mobility subsidy for the job ticket
  • Bike leasing (JobRad)
  • Personal development, training and further education
  • Coachings, workshops and teambuilding
  • Coverage of costs for personal and professional development
  • Offers for vocational training and dual-study programs
  • Job rotation and internal promotion opportunities
  • Permanent employment contract
  • Bonuses for value-adding ideas
  • Team events
  • Employee referral bonus program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategytarget-group analysisB2B campaignsB2C campaignsbrand managementemployer brandingbrand strategydigital marketingAI-based content creationautomation tools
Soft skills
leadershipcommunication skills
Certifications
degree in Marketingdegree in Communicationsdegree in Business AdministrationIHK Fachwirt Marketing