Digital Marketing Specialist
Danfoss
full-time
Posted on:
Location Type: Hybrid
Location: Grodzisk Mazowiecki • 🇵🇱 Poland
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Support the MarCom team to develop and manage social media strategies and content calendars aligned with Danfoss Drives’ marketing objectives
- Work closely with our Global MarCom Project and Content Team to support content planning, offering guidance and best practices that increase the pace and quality of social media output
- Expand and optimize employee advocacy programs to amplify our brand voice
- Plan and manage paid social campaigns, with a strong focus on LinkedIn, leaning on our digital marketing agency
- Monitor performance metrics, analyze campaign effectiveness, and share insights to inform future strategy
- Partner with other global marketing specialists to ensure social media efforts align with broader goals
- Stay ahead of emerging social media trends, platform updates, and tools
Requirements
- Expertise in social media strategy for B2B, especially LinkedIn
- Partner with global and local teams, delivering clear guidance and actionable insights
- Skilled in fostering interaction and meaningful engagement across social platforms
- Exceptional written and spoken English communication skills
- Creative mindset with agility to embrace trends and platform changes
- Proficient in social media platforms, analytics, and open to leveraging AI for smarter activation
- Solid understanding of social media algorithms, analytics, and their connection to the wider online marketing environment
Benefits
- Annual bonus
- Paid vacation
- Pension plans
- Personal insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategyB2B marketingpaid social campaignssocial media analyticscontent planningemployee advocacy programscampaign effectiveness analysissocial media algorithmsdigital marketing
Soft skills
communication skillscreativityagilitycollaborationguidanceinsight deliveryengagement fostering