Director, US Patient Marketing

Cytokinetics

Director leading patient media strategy, measurement, and marketing technology for Cytokinetics, a specialty cardiovascular biopharmaceutical company. Driving data-based engagement and performance across pharmaceutical patient channels.

Posted 8/5/2026full-timeSouth San Francisco • California, Pennsylvania • 🇺🇸 United StatesLead💰 $225,000 - $262,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading patient-facing media strategies and analytics, with a strong focus on performance measurement and optimization in the pharmaceutical industry. Proficient in developing integrated, data-driven marketing frameworks that connect digital engagement to patient outcomes.

Highest-signal resume keywords

Pharmaceutical Brand Marketing ExperienceMedia Analytics and Performance OptimizationAudience Targeting and Behavioral InsightsKPI Development and Metrics GovernanceCollaboration with IT and Data Engineering Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningPerformance MeasurementData-Driven Patient EngagementTesting FrameworksPredictive AnalyticsOmnichannel Measurement FrameworksAttribution AnalysisClaims-Based Data UtilizationContextual TargetingBudget Management

Soft Skills

Strong Communication SkillsStakeholder ManagementStrategic ThinkingCollaboration

Tools & Technologies

Marketing Technology SystemsPatient DashboardsData Infrastructure

Certifications & Qualifications

MBA or Advanced Degree

Industry Keywords

Pharmaceutical MarketingHealthcare MarketingRegulatory ComplianceMLR Review ProcessesSpecialty PharmaCardiovascular BrandsComplex Pharmaceutical Brands

About the role

Key responsibilities & impact

Lead patient-facing media strategy, execution, analytics, and major innovation initiatives
Own the full-funnel media ecosystem and ensure integrated, data-driven patient engagement across all channels
Manage media planning, buying, optimization, performance measurement, audience targeting, and associated budget
Define audience strategies using claims-based data, behavioral insights, contextual targeting, and first-party data
Own marketing and media metrics, measurement frameworks, and performance optimization
Design and govern KPIs across media with consistent definitions and reporting standards
Develop and maintain a unified measurement framework connecting digital engagement to patient outcomes
Own patient dashboards and performance reporting
Partner with Commercial Analytics and Data Science to integrate media, CRM, web, and claims-based data
Develop and lead testing frameworks
Translate complex data into actionable recommendations for brand strategy and investment decisions
Drive continuous media performance optimization through structured learning agendas
Lead evaluation, piloting, and scaling of emerging marketing technologies and capabilities
Develop use cases across targeting, personalization, creative optimization, and analytics
Partner with IT to enable operational capabilities, data infrastructure, and scalable marketing technology systems
Improve automation, reporting efficiency, and predictive analytics
Collaborate with Commercial Analytics, Market Research, Medical, Legal, Regulatory, Privacy, IT, and external agency partners
Report directly to the US Patient Marketing Lead
Contribute strategically while independently leading activities to execute the patient tactical plan

Requirements

What you’ll need

Minimum 4+ years of U.S. pharmaceutical brand marketing experience
Minimum 2+ years of experience managing/leading pharmaceutical patient media
Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field
10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing
Mature metrics governance and performance measurement framework
2+ years of hands-on patient media experience in a pharmaceutical or healthcare setting
Strong background in media analytics, attribution, testing, and performance optimization
Experience working in highly regulated industries with MLR review processes
Strong alignment between media investment and patient engagement outcomes
Strong communication and stakeholder management skills
Experience launching or supporting specialty, cardiovascular, or complex pharmaceutical brands
Experience building omnichannel measurement frameworks
Experience working with IT/data engineering teams on marketing technology infrastructure
Experience in black box, REMS, rare disease, and/or specialty pharma is a plus
MBA or advanced degree is preferred

Benefits

Comp & perks

Equity in the form of stock options and/or restricted stock units
Comprehensive health insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance coverage
401(k) retirement benefits with employer match
Learning stipends
Wellness stipends
Paid time off
Competitive total compensation package