Director, Access and Experience

Cytokinetics

Director of Access and Experience Marketing responsible for HCP and patient marketing at Cytokinetics. Leading promotional efforts for novel therapies in cardiology.

Posted 4/30/2026full-timeRadnor • Pennsylvania • 🇺🇸 United StatesLead💰 $225,000 - $262,500 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of HCP and Patient promotional efforts for patient support, REMS, and market access
Partner closely with promotional agency and market research vendors
Manage agency budget to ensure cost-effective delivery
Collaborate closely with customer facing colleagues, Treatment Experience, and Global Value Access & Distribution (GVAD)
Develop and track metrics to measure and ensure success of marketing/promotional programs
Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently

Requirements

What you’ll need

Bachelor’s Degree required
MBA preferred
10-12 years of pharmaceutical marketing or relevant experience required
Previous experience in Rare Disease or Cardiology preferred
Strong functional knowledge of payer coverage, patient support programs and/or ETASU REMS programs a plus
High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
Strong analytical and critical thinking skills
Proven self-starter, able to work independently

Benefits

Comp & perks

Health insurance
401(k) plan
Paid time off
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pharmaceutical marketingpatient support programsREMS programsmarket accessmetrics developmentbudget managementstrategic marketingcustomer insights analysisanalytical skillscritical thinking

Soft Skills

strategic thinkingself-starterindependent workcollaborationcommunication

Certifications

Bachelor's DegreeMBA