Communications Account Manager

CVS Health

CVS Health Communications Account Manager developing mental-health and benefits content for national plan sponsors. Creating campaigns, toolkits, newsletters, and urgent communications across employee channels.

Posted 8/4/2026full-timeRemote • Idaho, Montana, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $54,300 - $159,120 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing promotional strategies and communications tailored to client needs, with a strong focus on writing and content creation for clinical and mental health topics. Proficient in managing multiple projects and meeting urgent deadlines while ensuring high-quality deliverables.

Highest-signal resume keywords

Promotional Strategy DevelopmentClient-Specific Content CreationStrategic Planning and ExecutionStrong Writing SkillsOrganizational Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Promotional PlanningContent DevelopmentUtilization ReportingEvent CommunicationsWebsite CopywritingToolkit DevelopmentCrisis CommunicationVendor CoordinationClient CommunicationAttention to Detail

Soft Skills

CollaborationTime ManagementAdaptability

Tools & Technologies

QR CodesUTM Tracking

Certifications & Qualifications

Clinical License (LCP, LCSW, CMHC, MHC)Marketing-Focused Certification

Industry Keywords

Plan SponsorWellness ChampionsHealth FairsAetna/CVS Brand Training

About the role

Key responsibilities & impact

Manage promotional strategy, marketing, and communications development for a large national Plan Sponsor
Develop annual promotional strategies aligned with client populations, needs, desires, and overall communications strategies
Identify client communication channels and integrate them into promotional plans
Coordinate with Plan Sponsor resource groups and Wellness Champions to support cohesive content releases
Partner with vendor contacts and medical leads to develop communications around programs, services, and mental well-being
Write and develop client-specific content on clinical and mental health topics
Produce vendor ecards, flyers, monthly promotions, service blurbs, and website copy
Create tailored monthly communications, awareness toolkits, manager/HR newsletters, and ad hoc manager support materials
Develop promotional materials, event communications, internal channel content, service tiles, resource guides, flyers, targeted promotions, and benefit fair materials
Develop monthly toolkits, ecards, hard copy flyers, and website materials
Review and propose annual updates to calendars, toolkits, templates, messaging cards, promotional materials, giveaways, service sheets, and brochures
Present content and materials to the client in working sessions and ongoing internal and external calls
Develop custom content for urgent and crisis-related needs with same-day or 1–2-day turnaround
Facilitate translations and develop custom local resources with operations teams
Attend onsite client meetings, events, communications-focused meetings, and applicable health fairs as requested
Produce monthly utilization reporting covering campaigns, website utilization, QR codes, and UTM tracking
Collaborate with the engagement team to ideate content that meets Plan Sponsor needs
Meet urgent deadlines for immediate requests outside normal turnaround times

Requirements

What you’ll need

3–5 years of marketing experience
3–5 years of strategic planning and execution experience
Strong writing experience
Organizational experience
Strong attention to detail
Strong promotions and planning experience
Clinical license preferred, such as LCP, LCSW, CMHC, or MHC
Aetna/CVS brand training in design and copywriting preferred
Marketing-focused certification, degree, or equivalent experience preferred
Bachelor's or Master's degree or equivalent work experience
Ability to work 40 hours per week
Hiring preference for candidates residing in Pacific, Mountain, or Central time zones

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being
CVS Health bonus, commission or short-term incentive program eligibility