Senior Manager, Customer Story Telling and Advocacy

CVS Health

Senior Manager leading advocacy storytelling programs and customer narrative activations at CVS Health. Driving customer outcomes and enhancing brand reputation through innovative insights and storytelling.

Posted 7/14/2026full-timeFlorida, Illinois, New Jersey, New York • 🇺🇸 United StatesSenior💰 $75,400 - $182,549 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer advocacy and storytelling, with a strong ability to build and scale impactful programs that drive business value and reputational impact. Proficient in leveraging VOC platforms and translating data into compelling narratives while ensuring compliance and alignment with brand standards.

Highest-signal resume keywords

Customer Advocacy Program ManagementStorytelling Strategy DevelopmentVOC Platform UtilizationStakeholder Relationship BuildingMicrosoft Office Suite Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AdvocacyStorytellingData TranslationProgram ScalingContent Management Systems

Soft Skills

CommunicationRelationship BuildingCollaborationAnalytical Thinking

Tools & Technologies

MedalliaQualtricsMicrosoft PowerPointMicrosoft Excel

Industry Keywords

Enterprise Awards RecognitionReputational ImpactBusiness ValueComplianceBrand Standards

About the role

Key responsibilities & impact

Own and scale an Advocacy storytelling program
Lead the enterprise customer advocacy program, including strategy, governance, process, and infrastructure
Partner with Marketing, Communications, Public Relations, and Social to drive coordinated storytelling and amplification across channels
Position advocacy as complementary proof points that reinforce CVS Health’s differentiated capabilities and outcomes
Build a continuous pipeline of high-impact stories and recognition opportunities
Identify customer advocates and stories through VOC platforms (e.g., Medallia), social channels, and business partnerships
Translate customer outcomes into compelling testimonials, case studies, and assets
Manage our structured intake and prioritization model for advocacy content requests across lines of business
Develop and manage enterprise storytelling assets and systems
Maintain a centralized repository of customer stories, testimonials, and award submissions/wins, categorized by business line, solution, and theme
Ensure content is accurate, compliant, and aligned to CVS Health messaging and brand standards
Establish repeatable processes for intake, development, legal/compliance review, and activation
Drive measurable impact and continuous optimization
Track and analyze performance of advocacy content (usage, amplification reach, reputational impact)
Provide insights and recommendations to evolve strategy, improve ROI, and increase enterprise adoption
Contribute to executive-level reporting on storytelling effectiveness and external validation
Support our growing and evolving Enterprise Awards Recognition program
Support the scaling of the enterprise awards program as volume and scope increase, including coordinating cross-functional partner outreach, scheduling stakeholder interviews, maintaining the awards tracker, and ensuring timelines are met
Expand internal awareness and engagement by developing and distributing updates (email communications, presentations), proactively onboarding new teams, and identifying emerging technologies across the enterprise
Maintain and evolve a centralized portfolio of award stakeholders and subject matter experts, including POCs, technologies, and recent product achievements to enable efficient and targeted submissions
Partner with internal innovation channels (e.g., patent pipelines and related efforts) to proactively identify new technologies, solutions, and teams for award consideration
Support measurement and optimization of awards impact, including amplification tracking, process improvements, performance metrics, and use of internal tools and AI to enhance research and submission quality

Requirements

What you’ll need

7–10 years of experience in customer advocacy, storytelling, comms, or marketing
Proven ability to build and scale programs that drive reputational impact and business value
Experience leveraging VOC platforms (e.g., Medallia, Qualtrics) to identify and activate customer stories
Proven experience communicating to and building relationships with stakeholders, including executive leadership
Demonstrated ability to translate data and outcomes into compelling, credible narratives
Proficiency in Microsoft Office Suite (PowerPoint, Excel) and content management systems
Bachelor's Degree

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
comprehensive benefits package