B2B Marketing Strategy Partner

CVS Health

Marketing Strategy Partner for Health100 supporting partner and B2B marketing efforts across key audiences. Driving awareness, engagement, and lead generation through effective execution and sales enablement.

Posted 6/16/2026full-timeWellesley • Massachusetts, Texas, Vermont • 🇺🇸 United StatesMid-LevelSenior💰 $54,300 - $159,120 per yearWebsite

About the role

Key responsibilities & impact

Support partner and B2B marketing strategy and execution
Support the development and execution of partner-focused go-to-market strategies across Health100’s key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners
Drive demand generation and pipeline-supporting marketing activities
Help plan and execute campaigns and initiatives that generate awareness, drive lead generation, and support pipeline development in partnership with Sales and Commercial teams
Own sales enablement content and infrastructure
Develop, organize, and maintain the Health100 sales enablement library, ensuring materials are current, accessible, and aligned to partner priorities and sales needs
Ensure field teams have the right tools, messaging, and content to effectively communicate value and support sales objectives
Develop partner-focused messaging and materials
Translate Health100 capabilities into clear, audience-specific value propositions and supporting materials (e.g., decks, sell sheets, FAQs, case studies) that resonate across partner segments
Support launches and commercial readiness
Partner cross-functionally to ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across Marketing, Product, and Sales
Act as a cross-functional connector
Work across Product, Sales, Digital, and Enterprise teams to align priorities, surface needs, and ensure marketing and enablement efforts are cohesive and effective
Incorporate commercial and field feedback to strengthen execution
Gather and translate feedback from Sales and partner interactions to continuously improve messaging, materials, and go-to-market effectiveness

Requirements

What you’ll need

5+ years of experience in marketing, product marketing, partner marketing, or strategy roles
5+ years of experience driving or supporting demand generation, campaign execution, or pipeline development efforts in partnership with Sales or Commercial teams
4+ years of experience developing partner- or client-facing marketing materials, such as sales decks, case studies, FAQs, or enablement resources
4+ years working with sales enablement and go-to-market processes, including supporting Sales teams with tools, messaging, and content to drive effective partner engagement
3+ years of experience in product marketing or working closely with Product teams to translate complex capabilities into clear value propositions
3+ years of experience demonstrating strong organizational and cross-functional collaboration skills, with the ability to manage multiple workstreams and operate independently in a fast-moving environment
3+ years operating in a fast-moving, ambiguous environment, with the flexibility and resilience to adapt to evolving priorities, shifting inputs, and changing business needs

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
other resources, based on eligibility

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationcampaign executionpipeline developmentsales enablementgo-to-market strategymarketing materials developmentvalue propositionscross-functional collaborationpartner marketingproduct marketing

Soft Skills

organizational skillscommunication skillsflexibilityresilienceindependencecollaborationadaptabilitystrategic thinkingproblem-solvingtime management