Senior Writer, Retail

CVS Health

Senior Writer for CVS Pharmacy creating and overseeing B2C and B2B content. Collaborating with internal teams and managing marketing partnerships to deliver strategic writing projects.

Posted 5/28/2026full-timeMassachusetts, Rhode Island • 🇺🇸 United StatesSenior💰 $66,330 - $145,860 per yearWebsite

About the role

Key responsibilities & impact

Act as a lead copywriter, managing relationships with marketing partners and stakeholders
Write creative and effective copy according to project specifications and creative briefs from start to finish, following brand and voice guidelines
Gain a deep understanding of CVS Pharmacy and Health Services marketing portfolio
Successfully deliver on a range of channel deliverables
Engage in cross-functional collaboration with teams across Heart Haus, Marketing organization, and other stakeholders
Ensure successful execution of all writing projects that meet the required quality standards
Translate complex topics to create clear, concise, and impactful content
Exhibit outstanding writing judgment to achieve the highest possible standards for all materials
Ensure compliance with all branding guidelines, compliance and legal requirements
Help mentor and guide lower level writers

Requirements

What you’ll need

5-7+ years of creative writing experience for big brands within an external agency or in-house creative/agency team
B2C and B2B writing experience
Top-notch creative writing skills, including proper punctuation, spelling and grammar
Strong strategic thinker with the ability to understand a marketing brief and translate input into ideas
Proficiency with AP or Chicago Manual of Style
Experience writing applications in traditional and emerging channels
Experience adapting style of copy to various audiences, purposes, or media
Knowledge of compliance and legal requirements (disclaimers) surrounding copy
Willingness to embrace and incorporate AI tools into workflow
Team player with enthusiasm and positive attitude
Strong collaboration skills
Strong presentation skills with the ability to sell in creative ideas
Strong communication skills, both written and verbal
Ability to juggle multiple projects simultaneously
Proficient with Microsoft Office 365 Suite.

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
other resources, based on eligibility

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

creative writingB2C writingB2B writingpunctuationspellinggrammarAP StyleChicago Manual of Stylecopy adaptationcompliance knowledge

Soft Skills

strategic thinkingcollaborationpresentation skillscommunication skillsproject managementmentoringpositive attitudeteam playerwriting judgmentcreativity