Senior Manager – Ad Tech

CVS Health

Senior Manager for Ad Tech Product in CVS Health overseeing innovative solutions in digital media. Responsible for data strategies, product planning, and compliance across all marketing efforts.

Posted 5/27/2026full-timeRemote • Ohio, Rhode Island, Texas • 🇺🇸 United StatesSenior💰 $82,940 - $182,549 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Setting strategic oversight of ad technology product planning and rollout
Single-source owner for data collection, activation strategies, and implementation
Lead process to identify new opportunities and needs for media activation and measurement
Define, document, and implement business requirements, policies, and processes
Design, build and maintain a set of processes and products for monitoring different data collection configurations
Lead cross-enterprise with business and technology partners
Act as the key liaison between technology and business users on user identity projects via LiveRamp
Provide product ownership over LiveRamp identity tool
Directly manage the vendor relationship with LiveRamp
Provide thought leadership and execution to delivering goals while maintaining privacy compliance
Collaborate on data governance around how data is collected across our owned properties
Ongoing Management of Media Tagging Capability
Maintain a set of processes and products for monitoring different data collection configurations and audience enablement
Set key tagging priorities within a tag management system

Requirements

What you’ll need

8+ years of experience in Product Ownership or Ad Technology is required
5+ years of experience with data identity tools (LiveRamp, Acxiom, etc) is required
Expertise working in data connectivity platforms like LiveRamp, Acxiom, or Commerce Signals is required
Expertise in SQL coding or media tagging is required
Experience with Microsoft Tools (Excel, Powerpoint) is required
Fluency with media tags like TradeDesk, Google Floodlight, or Innovid is required

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
other resources

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product OwnershipAd TechnologyData Identity ToolsSQLMedia TaggingData Connectivity PlatformsMedia Tags

Soft Skills

Strategic OversightThought LeadershipCollaborationLiaison