Senior Sales Executive, Mental Wellbeing

CVS Health

Senior Sales Executive driving new business growth within Aetna's Mental Wellbeing division. Building strong relationships with consultants and brokers while shaping deal strategies and managing RFPs.

Posted 5/24/2026full-timeConnecticut, Florida, Virginia • 🇺🇸 United StatesSenior💰 $75,500 - $174,134 per yearWebsite

About the role

Key responsibilities & impact

Own Territory Growth & New Logo Acquisition
Drive new business sales strategy and execution across assigned territory
Identify, develop, and close new logo opportunities
Build and manage a robust pipeline aligned to growth targets
Cultivate trusted advisor relationships with key consultants and brokers
Proactively position RFL capabilities within consultant channels
Manage RFPs & Finalist Pursuits
Lead end-to-end RFP strategy, response, and submission
Shape deal strategy, messaging, and win themes
Deliver compelling finalist presentations that differentiate RFL
Navigate Pricing, Underwriting & Deal Approvals
Partner cross-functionally to develop competitive, profitable proposals
Lead pricing strategy and negotiation in alignment with margin goals
Secure internal approvals and drive deals to close
Clearly articulate RFL’s clinical, digital, and operational differentiation
Maintain accurate forecasting, pipeline management, and reporting
Collaborate with internal partners across account management, clinical, product, and underwriting

Requirements

What you’ll need

10+ years of experience in healthcare, EAP, behavioral health, or related sales
Demonstrated success in new business acquisition and closing complex deals
Proven ability to lead consultant/broker relationships
Strong experience managing RFPs and finalist presentations
Financial acumen including pricing, underwriting, and margin management
Executive presence with strong communication and storytelling skills

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
other resources, based on eligibility

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

new business acquisitionRFP managementdeal strategypricing strategyunderwritingpipeline managementforecastingproposal developmentnegotiationsales strategy

Soft Skills

communicationstorytellingrelationship buildingleadershipcollaborationstrategic thinkingpresentation skillsfinancial acumentrust buildingproblem solving