Lead Director, Marketing Ad Technology Operations

CVS Health

Lead Director for Marketing Ad Technology Operations at CVS Media Exchange driving operational efficiency and managing teams across multiple departments.

Posted 5/7/2026full-timeNew York City • Illinois, Massachusetts, New York, Pennsylvania, Rhode Island • 🇺🇸 United StatesSenior💰 $100,000 - $231,540 per yearWebsite

About the role

Key responsibilities & impact

Lead and manage the Ad Operations team responsible for managed service campaigns
Establish and enforce trafficking, QA, and launch readiness standards to ensure accuracy, compliance, and on-time delivery
Own operational processes for campaign updates, including creative swaps, mid-flight optimizations, and issue resolution
Develop capacity planning and workflow models to scale managed service execution in alignment with revenue growth
Partner closely with Activation and Sales teams to ensure smooth handoffs and consistent execution against campaign objectives
Lead and manage the Support Operations team responsible for self-service advertiser enablement and ongoing support
Own end-to-end self-service advertiser onboarding, platform readiness, launch support, and post-launch troubleshooting
Establish and oversee support operations, including ticket intake, triage, escalation paths, and SLA management
Serve as the senior escalation point for advertiser, agency, and partner issues related to self-service platforms
Develop scalable documentation, training materials, and enablement resources for internal teams and external customers
Continuously improve support workflows, tooling, and knowledge management to increase efficiency and advertiser satisfaction
Lead Tech Operations for CMX’s ad technology stack, including Google Ad Manager and other internal and third-party platforms
Own technical ad integrations, tagging strategy, and operational readiness for new products, formats, and channels
Partner with Product and Engineering to test new releases, validate functionality, and ensure operational launch readiness
Oversee platform administration, configuration, governance, and access management
Proactively identify and mitigate platform risks, performance issues, and operational dependencies that could impact scale or revenue
Own processes and partnerships related to brand safety, ad tagging governance, and data aggregation

Requirements

What you’ll need

8+ years of experience in Ad Operations, Ad Technology, Media Operations, or equivalent
5 + years of hands-on experience with Google Ad Manager or similar ad serving platforms
3+ years partnering closely with Product and Engineering teams
2+ years managing ticketing / issue management systems
2+ years experience with CMS platforms
1+ year experience working with search APIs or search platforms
2+ years directly managing and scaling operational teams
Bachelor's degree in relevant fields or equivalent (HS Diploma + 4 yrs experience) required

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Ad OperationsAd TechnologyMedia OperationsGoogle Ad Managerticketing systemsissue managementCMS platformssearch APIsoperational scalingcapacity planning

Soft Skills

leadershipteam managementcommunicationproblem-solvingcollaborationworkflow optimizationdocumentation developmenttrainingcustomer supportefficiency improvement

Certifications

Bachelor's degreeHS Diploma + 4 years experience