Lead Director, Creative Strategy

CVS Health

Lead Director, Creative Strategy at CVS Health shaping creative direction for Aetna marketing initiatives. Aligning business goals with actionable creative guidance to enhance quality and drive results.

Posted 5/5/2026full-timeHartford • Connecticut, Illinois, Massachusetts, New York • 🇺🇸 United StatesSenior💰 $100,000 - $231,540 per yearWebsite

About the role

Key responsibilities & impact

Own creative strategy for priority campaigns and brand moments
Ensure all creative direction and decisions are aligned with Aetna’s brand strategy and business objectives
Lead research learning agenda and competitive creative intelligence to inform positioning, messaging, testing and creative strategy across a portfolio of initiatives
Provide hands-on creative direction for high-visibility work (e.g., annual campaigns, major launches)
Oversee selection of and collaboration with creative partners (internal and external) to guide execution of creative product
Establish and run an effective strategy-to-brief-to-review operating rhythm that improves throughput and stakeholder confidence
Coach and develop strategic marketing talent; provide clear feedback and raise creative strategy craft across the team

Requirements

What you’ll need

10+ years experience leading creative strategy, brand strategy, and integrated campaign development in complex organizations
Significant experience partnering directly with agencies and/or in-house creative teams to deliver high-quality work
Proven ability to turn insights into clear creative direction and strong briefs that drive execution
Strong facilitation, stakeholder management, and executive-ready communication skills
Demonstrated success operating in a matrix and influencing without direct authority

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative strategybrand strategyintegrated campaign developmentcompetitive creative intelligencecreative directionstakeholder managementexecutive communicationinsight analysisbrief development

Soft Skills

coachingteam developmentfacilitationinfluencingfeedback provision