Head of Sales, Mental Wellbeing

CVS Health

EAP Head of Sales driving growth strategy for Aetna’s Resources for Living solution. Leading market representation and building valued relationships with consultants, clients, and partners.

Posted 4/22/2026full-timeRemote • Massachusetts, New York, North Carolina • 🇺🇸 United StatesLead💰 $100,000 - $231,540 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute RFL’s growth strategy, including target segments, market opportunities, and competitive positioning.
Translate market, client, and performance insights into clear strategic priorities and growth initiatives.
Partner with sales and consulting teams to accelerate pipeline growth and influence large, complex opportunities.
Support finalist presentations and key pursuits with compelling value stories, outcomes data, and differentiation.
Equip field teams with clear messaging, tools, and enablement assets.
Serve as a visible representative of RFL to employer consultants, brokers, and strategic partners.
Participate in finalist meetings, key client engagements, and industry conferences to elevate RFL’s credibility and market presence.
Build trusted relationships that shape perception, influence buying decisions, and surface emerging market needs.
Inform product, clinical, and experience roadmaps by translating customer needs and market trends into actionable innovation priorities.
Partner with internal teams to ensure RFL evolves in alignment with enterprise wellbeing strategies and client expectations.
Build strong internal partnerships across employer, health plan, and specialty segments to ensure RFL’s value proposition is consistently understood and embedded.
Align RFL positioning with broader Aetna and CVS Health solutions to drive integrated growth.
Lead and influence across product, clinical, operations, marketing, analytics, and sales through clear governance and accountability.
Drive alignment on priorities, investments, and execution progress.

Requirements

What you’ll need

10+ years of experience in healthcare, wellbeing, behavioral health, or related enterprise solutions.
Demonstrated success driving growth strategy, sales enablement, or general management of complex products or services.
Experience working with large employers, consultants, or health plans.
Strong executive presence with the ability to influence internal and external stakeholders.
Proven ability to lead cross‑functionally in a matrixed environment.
Background in strategy, product leadership, sales leadership, or P&L‑adjacent roles (preferred)
Experience representing solutions at finalist meetings or industry conferences (preferred)
Bachelor's Degree or equivalent work experience (education)

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
other resources, based on eligibility

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth strategysales enablementproduct leadershipgeneral managementP&L managementmarket analysisdata analysisstrategic prioritizationinnovation prioritizationpipeline growth

Soft Skills

executive presenceinfluencerelationship buildingcross-functional leadershipcommunicationcollaborationstrategic thinkingpresentation skillsstakeholder engagementgovernance