Executive Director, Enterprise Sports Sponsorship Strategy – Activation
CVS Health
full-time
Posted on:
Location Type: Hybrid
Location: Connecticut, Massachusetts, New York, Rhode Island • 🇺🇸 United States
Visit company websiteSalary
💰 $131,500 - $303,195 per year
Job Level
Lead
About the role
- Develop, govern, and implement the enterprise sports sponsorship strategy that is aligned with brand and business objectives.
- Build and operationalize a scalable sports sponsorship capability and practice.
- Serve as the enterprise expert on sports sponsorship evaluation, asset valuation, contract structure, and deal negotiation
- Provide expert guidance to executive leadership on sponsorship opportunities, risks, investment levels, and ROI.
- Partner closely with Marketing, Merchandising, Brand, Communications, and Legal to ensure sponsorships are strategically integrated.
- Identify, recommend, negotiate, manage, and optimize high-value partnerships across leagues, teams, venues, media partnerships and outside agencies.
- Analyze market trends and competitor activities to stay ahead in the industry.
Requirements
- 12+ years of progressive experience in sports sponsorship strategy and partnership management
- Deep expertise in the sports sponsorship industry, including asset valuation, contract structure, partnership negotiation, rights management, and activation best practices.
- Demonstrated experience designing, operationalizing, and scaling a sponsorship or partnership practice
- Strong strategic thinking skills, with the ability to assess sponsorship opportunities, build long-term portfolio strategies, and translate enterprise goals into actionable plans.
- Hands-on execution experience, including leading cross-functional activation
- Proven ability to analyze performance data, build measurement frameworks, and use insights to guide investment decisions and optimize ROI.
- Demonstrated ability to thrive in a fast-paced, highly matrixed environment
- Strong leadership and talent development capability
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sports sponsorship strategyasset valuationcontract structurepartnership negotiationrights managementactivation best practicesperformance data analysismeasurement frameworksROI optimizationsponsorship practice design
Soft skills
strategic thinkingcross-functional leadershiptalent developmentability to thrive in fast-paced environmentslong-term portfolio strategy development