Growth Marketing

• Improve the efficiency of the acquisition path—from ad click to first message—lowering CAC and increasing qualified interactions.
• Build search strategies from the ground up: keyword-level intent analysis, volume patterns, competitive gaps.
• Turn insights into experiments—testing ad creative, landing page messaging, audience segments, and campaign structure.
• Drive down CAC and improve conversion rates by continuously optimizing targeting, bidding, and creative.
• Identify and test new channels: affiliates, creator partnerships, and emerging platforms.
• Partner with product and design to improve landing page performance and diagnose drop-offs in the acquisition funnel.
• Build simple reporting that highlights what’s working, what’s not, and what needs to be tried next.

Senior Performance, Growth Marketer

VP of Growth

Marketing Specialist – YouTube Growth Marketer

Organic Growth Manager – B2B

Growth Marketing Manager

Global Growth Marketing Lead