Product Marketing Specialist

Croda

Marketing Specialist for Consumer Care in Latin America at Croda. Executes marketing strategies aligned with global directives in the cosmetics market.

Posted 7/27/2026full-timeCampinas • BrasilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing marketing strategies for the cosmetics market, with a strong focus on product launches, campaign development, and technical marketing communication. Proficient in generating insights from market trends and translating technical knowledge into compelling marketing propositions.

Highest-signal resume keywords

Product MarketingTechnical MarketingCampaign DevelopmentAdvanced EnglishCosmetics Market Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy ExecutionPortfolio AnalysisContent CreationSales Team TrainingMarket Trend AnalysisProduct Launch ManagementTechnical CommunicationEvent ParticipationConcept BuildingInsight Generation

Soft Skills

CollaborationCreativityCommunication

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationBachelor’s Degree in ChemistryBachelor’s Degree in EngineeringBachelor’s Degree in Pharmacy

Industry Keywords

Consumer CareCosmeticsPersonal CareMarketing CampaignsR&D CollaborationSales AlignmentTechnical ArticlesCustomer-Focused InitiativesMarket TrendsIngredient Marketing

About the role

Key responsibilities & impact

Support the execution of the Marketing strategy for Consumer Care LATAM, aligned with Croda’s global guidelines, with a focus on the cosmetics market;
Contribute to the development and execution of marketing campaigns and activations in partnership with Communications, R&D and Sales through:
Generating ideas connected to key industry trends;
Creating and adapting technical and commercial content;
Supporting sales team training;
Monitoring results and recommending improvements;
Develop strategic materials and presentations, as well as contribute with technical articles and participation in industry events;
Support customer-focused initiatives, including:
Portfolio analysis and identification of opportunities, aligned with market trends;
Building concepts applying Croda ingredients;
Translating technology into attractive propositions for the end consumer;
Transform technical knowledge into clear, relevant and inspiring marketing communication, contributing to campaigns, training and insight generation;
Work directly on managing product launches in the region, including:
Collaborate continuously with Marketing, R&D and Sales teams to ensure alignment and efficient execution of initiatives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Chemistry, Engineering, Pharmacy or related fields;
Experience in product marketing, technical marketing or ingredient marketing, preferably in the Cosmetics or Personal Care markets;
Experience supporting product launches, campaigns, events and development of marketing materials;
Advanced English - Mandatory;
Spanish - Advantageous.

Benefits

Comp & perks

Profit Sharing Program
Health Insurance with cost sharing
Dental Plan
Pharmacy Discount Program
Life Insurance
Share Plan
Private Pension
Meal Allowance