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Senior Director, Brand and Digital Experience
CotivitiSenior Director of Brand and Digital Experience at Cotiviti, leading brand strategy across digital channels and customer experiences. Overseeing website strategy, content, UX/UI, and brand governance.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in brand management and digital strategy, with a strong focus on content strategy and user experience design. Proven ability to lead cross-functional initiatives and leverage data insights for strategic optimization.
Highest-signal resume keywords
Brand ManagementDigital StrategyContent StrategyUser Experience DesignStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital ExperienceContent DevelopmentCustomer Journey OptimizationMessaging ArchitecturePerformance Data Analysis
Soft Skills
Exceptional CommunicationStorytellingAnalytical MindsetCoachingLeadership
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business
Industry Keywords
Enterprise Brand StrategyDigital PropertiesCross-Functional InitiativesGovernancePerformance
About the role
Key responsibilities & impact- Translate enterprise brand strategy, positioning, and messaging into meaningful customer, prospect, partner, and employee experiences
- Own the strategic direction, roadmap, governance, and performance of Cotiviti’s corporate website and related digital experiences
- Lead content strategy across owned channels, ensuring alignment with enterprise messaging, business priorities, and audience needs
- Oversee UX/UI strategy and user experience design across digital properties
- Serve as a strategic partner to Marketing, Communications, Product, Sales, HR, and executive stakeholders
- Hire, develop, coach, lead and retain top-tier talent
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 12+ years of experience in brand management, digital strategy, content strategy, digital experience, marketing, or related disciplines
- 10+ years of experience leading website strategy, digital experience initiatives, content ecosystems, and customer journey optimization
- Strong understanding of brand strategy, messaging architecture, content development, and user experience principles
- Experience managing cross-functional initiatives across marketing, communications, product, and business teams
- Strong analytical mindset with experience leveraging insights and performance data to inform strategy and optimization
- Exceptional communication, storytelling, and stakeholder management skills
Benefits
Comp & perks- medical, dental, vision, disability, and life insurance coverage
- 401(k) savings plans
- paid family leave
- 9 paid holidays per year
- 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti