Marketing Manager
Control Risks
full-time
Posted on:
Location Type: Hybrid
Location: Lagos • Nigeria
Visit company websiteExplore more
About the role
- Lead the development and execution of compelling multi-channel marketing campaigns that target key buyer personas and support the full funnel, from awareness to lead generation and on-going engagement.
- Deliver sales enablement tools/collateral/content (via timely briefs to our in-house Brand team) to support sales/account management teams.
- Plan and execute events (in-person and online) that enhance the client experience and support campaign objectives alongside ensuring event debrief meetings and reporting takes place.
- Craft clear, concise, and compelling messaging on complex topics that resonate with commercial decision-makers.
- Generate content ideas aligned to global programme priorities, tailored for regional impact.
- Manage external partnership and supplier relationships e.g. conference organisers and membership organisations.
- Collaborate with subject matter experts (SMEs) and commercial leads to shape and deliver impactful campaigns.
- Manage campaign/event deliverables, timelines and budget associated with the region.
- Track campaigns in CRM ensuring stakeholders adhere to marketing campaign processes.
- Measure and analyse marketing campaign and event performance using qualitative and quantitative metrics at the end of each campaign.
- Optimise future marketing campaigns and events based on insights.
- Contribute to initiatives that build brand credibility such as award submissions, rankings, and recognitions.
- Assist in the management of the marketing budget and processing of invoices related to marketing activity.
- Document and present campaign delivery and performance to key stakeholders.
Requirements
- Batchelors Degree in Marketing or similar business-related subject
- 3–5 years’ experience in B2B professional services marketing or similar sector across Africa
- Experience working within a matrix structure and collaborating with global stakeholders.
- Strong record of managing a calendar of marketing activity and end-to-end multi-channel campaign planning and execution.
- Demonstrable experience in digital and offline marketing activity.
- Proficiency in CRM systems such as Microsoft Dynamics 365 and email marketing tools.
- Extensive experience in using corporate social media marketing channels.
- Proven ability to deliver measurable outcomes through strategic marketing activity.
- Extensive experience of campaign measurement/reporting.
- Experience aligning with global teams to achieve shared objectives
- Experience translating client needs into compelling value propositions and commercially successful marketing initiatives.
- Use of AI platforms for marketing activity delivery and optimisation would be advantageous.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel marketingcampaign planningcontent generationevent managementcampaign measurementdigital marketingoffline marketingstrategic marketingvalue proposition developmentAI platforms
Soft Skills
collaborationcommunicationproject managementanalytical skillscreativitystakeholder managementrelationship managementproblem-solvingadaptabilityleadership
Certifications
Bachelor's Degree in MarketingMarketing certifications