Senior Marketing Specialist
Medtronic
Marketing Manager
Control Risks
full-time
Posted on:
Location Type: Hybrid
Location: Bogotá • 🇨🇴 Colombia
Visit company websiteJob Level
SeniorLead
About the role
- This role will play a key part in building awareness of Control Risks expertise and driving growth for its services with our key buyers.
- Responsibilities include crafting compelling messaging from complex topics, generating insightful, buyer-focused content ideas, collaborating with the business to develop actionable content, and building strategic marketing campaigns.
- Reporting to the Marketing Program Lead for the Americas, this person will work closely with the marketing team and subject matter experts (SMEs) to develop and execute campaigns that enhance brand awareness and generate leads.
- Execute compelling, integrated, multi-channel campaigns that target key audiences across the funnel to generate and nurture quality leads.
- Track, measure, analyze and refine program activities to maximize impact. Provide both qualitative and quantitative analysis to ensure that we are driving business development value from our marketing efforts and communicate results to key stakeholders.
- Responsible for content creation, including working with our SMEs to capture their expertise and insights.
- Contribute to ongoing credentialing activity, including industry awards, rankings, and other recognition programs.
Requirements
- 8+ years B2B professional services marketing experience. This role is particularly well suited for anyone with prior experience marketing to Security and Risk and/or Legal and Compliance customer types.
- Strong background in end-to-end multi-channel campaign development and execution.
- Expertise in both digital and traditional marketing techniques.
- Marketing copywriting and content editing skills.
- Strong knowledge of marketing technology and CRM systems.
- Preferred knowledge and experience
- Experience working in a matrix environment.
- Background working with a global team or stakeholder group, collaborating effectively cross-culturally and across time zones.
- Degree in Marketing, Business Administration, or comparable.
- Native or fluent Spanish and English language skills, Portuguese language skills are a plus.
- Excellent verbal, interpersonal and written communication skills.
- Experience with Microsoft Dynamics and ClickDimensions preferred.
Benefits
- Control Risks offers a competitively positioned compensation and benefits package that is transparent and summarised in the full job offer.
- We operate a discretionary global bonus scheme that incentivises, and rewards individuals based on company and individual performance.
- Control Risks supports hybrid working arrangements, wherever possible, that emphasise the value of in-person time together - in the office and with our clients - while continuing to support flexible and remote working.
- Working with our clients, from day one our people are given direct responsibility, career development and the opportunity to work collaboratively on fascinating projects in a rewarding and inclusive global environment.
- The Company is committed to further its diversity, inclusion and equity agenda and as an employee you have access to various business resource groups in the Company including the Company's LGBT+ network called MOSAIC, the Women's Network, and Synergy - a people network to celebrate and promote ethnic diversity at Control Risks.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingmulti-channel campaign developmentdigital marketing techniquestraditional marketing techniquesmarketing copywritingcontent editingmarketing technologyCRM systemsdata analysislead generation
Soft skills
communication skillsinterpersonal skillscollaborationcross-cultural communicationstakeholder managementanalytical skillscreativitystrategic thinkingproblem-solvingadaptability