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Digital Marketing Associate
Contour SoftwareDigital Marketing Associate executing campaigns across email, landing pages, and website updates for Ikon Science. Working with HubSpot and WordPress to improve conversion performance in Pakistan.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- This role supports day-to-day digital marketing execution across email, landing pages, website updates, and reporting.
- You will work hands-on in HubSpot and WordPress to launch campaigns accurately, keep assets organized, and help improve conversion performance through testing and clean data practices.
- Build and schedule email campaigns and simple drip sequences using approved messaging and templates.
- Create and update lists and segments, apply suppression rules, and ensure clean audience targeting.
- Quality-check emails and workflows (links, personalization, formatting, tracking, deliverability basics).
- Set up UTM tracking and apply consistent campaign naming conventions.
- Build landing pages, forms, and CTAs in HubSpot using templates and modules.
- Maintain conversion paths (email or ads to landing page to form to thank-you page) and test for performance.
- Run basic A/B tests (subject lines, CTAs, landing page variants) and summarize results.
- Maintain and update key website pages (copy edits, images, layouts, link fixes, basic SEO hygiene).
- Support migration of high-value pages by rebuilding pages from provided briefs and templates.
- Coordinate redirect requests and publish updates with minimal errors and downtime.
- Organize the HubSpot asset library (images, PDFs, videos) with clear folder structure and naming standards.
- Prepare and upload downloadable assets and ensure correct tracking, file naming, and version control.
- Support blog publishing and on-page formatting in WordPress or HubSpot CMS as needed.
- Maintain weekly performance reporting (email engagement, landing page conversion, lead volume, meeting conversion when available).
- Track performance trends and flag issues early (broken forms, tracking gaps, low-conversion pages).
- Support marketing data hygiene tasks in HubSpot and Salesforce (lifecycle status updates, field checks, duplicate cleanup requests as directed).
- Work with Sales to ensure leads flow correctly and follow-up lists are shared on time.
- Coordinate campaign assets, inputs, timelines, and approvals with internal stakeholders.
Requirements
What you’ll need- Zero to two years of experience in digital marketing, marketing coordination, or a similar role (internships count)
- Hands-on familiarity with HubSpot (email, forms, landing pages, lists, basic reporting)
- Comfort updating web pages in WordPress and or HubSpot CMS using templates
- Strong attention to detail and quality-check discipline (links, formatting, tracking, naming conventions)
- Strong organization skills to manage assets, deadlines, and campaign checklists
- Proficiency with Microsoft Office 365 (Excel, PowerPoint, Outlook, Teams , sharepoint)
- Nice-to-Have
- Basic HTML and CSS skills for minor edits and troubleshooting formatting issues
- SEO AIO fundamentals (metadata, internal links, redirects basics, page structure)
- Familiarity with Salesforce concepts (leads vs contacts, stages and statuses)
- Exposure to Odoo or interest in learning CRM and website platform tools
Benefits
Comp & perks- Market-leading Salary
- Medical Coverage – Self & Dependents
- Parents Medical Coverage
- Provident Fund
- Employee Performance-based bonuses
- Home Internet Subsidy
- Conveyance Allowance
- Profit Sharing Plan [Tenured Employees Only]
- Life Benefit
- Child Care Facility
- Company Provided Lunch/Dinner
- Professional Development Budget
- Recreational area for in-house games
- Sporadic On-shore training opportunities
- Friendly work environment
- Leave Encashment
ATS Keywords
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Hard Skills & Tools
digital marketingemail marketingA/B testingHTMLCSSSEOdata hygienereportingconversion optimizationcampaign management
Soft Skills
attention to detailorganizationcommunicationquality-check disciplinetime managementcollaborationproblem-solvingadaptabilitycreativityanalytical thinking