Coles Group

Marketing Effectiveness Manager

Coles Group

full-time

Posted on:

Location Type: Hybrid

Location: Hawthorn East • Australia

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Measure marketing impact and ROI using established and emerging frameworks including econometrics, digital attribution and channel analytics
  • Apply insights to live and future campaigns to support optimisation and smarter investment decisions
  • Own and continuously improve measurement frameworks across media and channels
  • Partner with agencies, vendors and digital platforms to deliver robust, actionable insights
  • Clearly communicate findings and recommendations to diverse stakeholders to influence outcomes and investment
  • Share learnings across the marketing team to build capability, confidence and curiosity in measurement.

Requirements

  • Strong experience interpreting data, forming clear recommendations and driving action
  • Hands-on experience with marketing measurement methodologies such as econometrics, digital attribution and channel performance
  • A solid understanding of media and channel performance analytics and attribution methodologies ideally within a large-scale or fast-paced environment
  • Proven ability to influence and present to senior and diverse stakeholders, supported by clear storytelling and communication skills.
  • You come from a marketing analytics, marketing effectiveness or measurement-focused background, with strong hands-on application experience in application of measurement to marketing activity.
  • 5+ years’ experience in marketing analytics or related role.
Benefits
  • Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
  • Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
  • Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
  • Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
  • Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
  • Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
  • Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing measurement methodologieseconometricsdigital attributionchannel performance analyticsdata interpretationROI measurementcampaign optimizationmeasurement frameworksdata-driven decision makingperformance analytics
Soft skills
communication skillsstorytellinginfluencingstakeholder engagementcollaborationpresentation skillsanalytical thinkingproblem-solvingcuriositycapability building