Staff Product Designer – Financial Services Lead

Coinbase

Staff Product Designer leading loyalty and financial-services products at Coinbase, a cryptocurrency and financial-services platform. Managing designers and shaping Coinbase One, card, membership, retention, and rewards experiences.

Posted 8/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $207,485 - $244,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading product design for subscription and loyalty products, with a focus on strategic vision and high-quality execution. Proven ability to develop and mentor design teams while collaborating with senior leadership to shape product roadmaps and drive alignment.

Highest-signal resume keywords

8+ Years Of Product Design ExperienceDesign For Subscription, Loyalty, Or Membership ProductsExperience Partnering With Senior Product And Engineering LeadersManaging Individual-Contributor DesignersFamiliarity With Consumer Fintech, Payments, Or Credit Card Product Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DesignDesign StrategyUser Experience DesignGenerative AI UtilizationDesign CritiquesRoadmap DefinitionSystems-Level VisionHigh-Quality Work ExecutionCareer Development CoachingRetention Mechanics Design

Soft Skills

LeadershipCollaborationCommunicationCoachingInfluencing

Industry Keywords

Consumer FintechPaymentsCredit Card Product DesignLoyalty ProgramsMembership Products

About the role

Key responsibilities & impact

Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area across multiple product and engineering pods
Develop a team of product designers through structured coaching, career development, and regular design critiques
Partner with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums
Drive 0-to-1 strategic design work for membership evolution, retention mechanics, and rewards experiences
Maintain a high quality bar across Loyalty surfaces through design critiques, DRRs, and workbench sessions
Represent Loyalty design in executive-level reviews and cross-functional leadership syncs
Own design strategy and team leadership for the Loyalty pillar within Coinbase's Financial Services & Loyalty team

Requirements

What you’ll need

8+ years of product design experience
Proven track record leading design for subscription, loyalty, or membership products at scale with 1M+ users
Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization
Ability to set systems-level vision while shipping high-quality work on weekly or biweekly cadences
Experience managing individual-contributor designers through structured feedback loops, promotion cycles, and measurable career growth outcomes
Familiarity with consumer fintech, payments, or credit card product design
Responsible use of generative AI with human oversight to deliver business-ready outputs and measurable workflow, cost, and quality improvements

Benefits

Comp & perks

Equity and bonus eligibility
Medical benefits
Dental benefits
Vision benefits
401(k)
Remote-first work arrangement
Quarterly in-person working sessions ("surges")