Senior Enterprise Marketing Manager

Coinbase

Senior Product Marketing Manager for Base focusing on financial markets at Coinbase. Driving adoption through GTM strategy and cross-functional launches while mentoring the marketing team.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,765 - $200,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in enterprise go-to-market strategy, particularly within the financial markets and crypto sectors, with a strong focus on measurable outcomes and cross-functional leadership. Proven ability to translate complex financial products into clear narratives for diverse stakeholders while mentoring junior team members.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyCross-Functional LeadershipFinancial Markets ExpertiseRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingGTM ExecutionOnchain TradingLendingTokenizationSales-Enabling CollateralMetrics DefinitionMarket IntelligenceCase StudiesSolution Briefs

Soft Skills

MentoringStrategic ThinkingCommunicationCollaborationExecution

Tools & Technologies

Generative AI

Industry Keywords

MiCAAMLCFTFinancial InstitutionsEnterprise Crypto

About the role

Key responsibilities & impact

Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

Requirements

What you’ll need

6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Benefits

Comp & perks

Total compensation may also include equity and bonus eligibility
medical, dental, vision, 401(k)