Product Marketing Manager, Prime & Markets

Coinbase

Product Marketing Manager handling complex institutional products at Coinbase. Managing messaging, GTM strategies, and client adoption across various trading workflows.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $140,080 - $164,800 per yearWebsite

About the role

Key responsibilities & impact

Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.

Requirements

What you’ll need

5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Benefits

Comp & perks

medical
dental
vision
401(k)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingproduct strategyGTM executioninstitutional tradingderivativesliquiditycapital efficiencymarket structurerisk managementexecution workflows

Soft Skills

cross-functional collaborationcommunicationnarrative buildingclient engagementsimplification of complex conceptspressure-testing narrativesmeasurable client adoptioninsight contributionclarity in messagingevent planning