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About the role
Key responsibilities & impact- Own the creative direction and visual identity of the Coinbase consumer product, evolving the design language across icons, color systems, typography, and UI components.
- Lead high-impact product launch campaigns from concept through delivery, with rigorous attention to visual craft and storytelling.
- Partner with Product Designers, Engineers, Product Managers, and Marketers to embed creative thinking into every stage of the product development process.
- Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared best practices, and hands-on art direction.
- Shape the creative strategy for how Coinbase products look, move, and feel, balancing innovation with feasibility at scale.
- Drive design excellence by directly contributing as a senior IC when needed, rolling up your sleeves on high-visibility projects.
Requirements
What you’ll need- 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences.
- 2+ years managing or mentoring senior designers, with demonstrated ability to build creative culture and elevate team output in a remote-first environment.
- Deep expertise in visual design fundamentals (typography, layout, color, composition) and the ability to direct motion design and illustration work.
- Proven track record of leading cross-functional creative initiatives from concept to adoption, partnering with Product, Engineering, and Marketing stakeholders.
- Fluency in Figma, Adobe Creative Suite, and prototyping tools, with the ability to produce and critique work at the highest level of craft.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Benefits
Comp & perks- Total compensation may also include equity and bonus eligibility
- 401(k)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
visual designmotion designillustrationtypographylayoutcolorcompositioncreative directionproduct-focused creative workprototyping
Soft Skills
mentoringteam buildingcreative culturestorytellingcollaborationcritiqueart directioninnovationattention to detailleadership
