Senior Product Manager, Growth & Trading
Coinbase
full-time
Posted on:
Location Type: Hybrid
Location: United States
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Salary
💰 $207,485 - $244,100 per year
Job Level
About the role
- Own the Growth Engine: Lead the strategy and execution for acquisition and retention loops, including referral/affiliate programs, win-back flows, and gamification mechanics (e.g., mystery boxes and trading competitions).
- Optimize Core Trading: Own end-to-end development for trading experiences. You’ll ensure that once a user is "grown" into the app, they encounter the most intuitive and efficient spot and derivative trading flows in the onchain ecosystem.
- Master the Engagement Loop: Co-own high-intent systems like Watchlists and Price Alerts with the Trading team, using them as hooks to drive users back into the app via a sophisticated, ML-driven push notification and CRM strategy.
- Experiment at Scale: Drive a rigorous data-driven culture by running A/B tests on onboarding funnels, abandonment flows, and notification delivery to continuously improve conversion and execution quality.
- Build Growth Infrastructure: Oversee the "Growth Platform," including the ML/policy layer for intelligent notifications, attribution tracking for paid marketing, and the Activity Tab UX.
- Cross-Functional Leadership: Collaborate with Engineering, Design, and Data Science to balance "0-to-1" trading primitives with "1-to-N" growth optimizations. Partner with Legal, Growth, and Finance to ensure all growth incentives and trading features meet global compliance and liquidity standards.
Requirements
- 7+ years of Product Management experience, specifically within consumer-facing fintech, exchange, or onchain trading environments.
- Growth Mastery: Proven track record of scaling products via lifecycle marketing, referral loops, and retention mechanics. You know how to move the needle on MATU and trading activity.
- Trading Sophistication: Deep understanding of market structure, order types, execution quality, and liquidity. You can speak the language of both a growth hacker and a high-frequency trader.
- Analytical Rigor: Deep experience with data-driven development—defining North Star metrics, navigating attribution complexity, and running high-velocity experiments.
- Entrepreneurial Execution: The ability to thrive in high-ambiguity environments, making tough trade-offs to ship high-quality products on time.
- AI Fluency: Demonstrated ability to integrate generative AI tools into your daily workflow to increase efficiency and deliver business-ready outputs.
- Nice to Haves: Direct experience contributing to or collaborating with onchain protocols and decentralized communities.
- Experience in brokerage or market-making environments (clearing, settlement, or microstructure)
Benefits
- Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementlifecycle marketingA/B testingdata-driven developmentmarket structureorder typesexecution qualityliquiditygenerative AItrading mechanics
Soft Skills
cross-functional leadershipanalytical rigorentrepreneurial executioncollaborationcommunication