Coinbase

Product Manager I, Growth

Coinbase

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $144,500 - $170,000 per year

About the role

  • Support the strategy and roadmap for the New User Experience, User Lifecycle, Multi-Product Discovery, and New User Incentives to help new users seamlessly complete KYC, add a payment method, and begin to invest on Coinbase.
  • Analyze activation funnels and dashboards to identify where new users drop off, size opportunities, and propose clear, experiment‑backed solutions.
  • Write simple, clear product requirements and user stories, and partner with Engineering and Design to ship improvements to NUX flows, incentives, and related UX.
  • Run A/B tests across the entire lifecycle of a user’s first 30 days – from onboarding to incentives – in partnership with Data Science and experimentation teams; interpret results and recommend follow‑ups.
  • Collaborate with adjacent teams (Identity, Onboarding, Payments, Incentives, Growth Foundations) to ensure activation experiences are technically sound, cohesive, high quality, and consistent across platforms.
  • Contribute to on‑call and operational excellence for Activation‑owned services (e.g., new user incentives, notifications, cross-product discovery), working with engineering partners to keep critical new‑user paths reliable.

Requirements

  • 3+ years of product management or closely related experience (e.g., growth, operations, program management, or analytics) in consumer products.
  • Experience working on user funnels (signup, onboarding, or checkout), including using data to understand drop‑offs and measure impact of product changes.
  • Comfort with experimentation and basic analytics (e.g., setting success metrics, reading A/B test results, partnering with Data Science or Analytics).
  • Strong collaboration skills; you work well with Engineering, Design, and cross‑functional partners and can drive alignment on priorities and tradeoffs.
  • Clear written and verbal communication; able to turn ambiguous problems into simple problem statements, PRDs, and next steps.
  • Interest in crypto and financial products, with curiosity to learn quickly about our users and ecosystem.
Benefits
  • Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementuser funnelsA/B testinganalyticsdata analysisuser experience (UX)product requirementsuser storiesKYCpayment methods
Soft Skills
collaborationcommunicationproblem-solvingalignmentcuriosityadaptabilityanalytical thinkingcreativityteamworkleadership