Understand key drivers in lifecycle marketing to achieve ambitious adoption and retention goals for emerging products
Identify gaps in current customer journeys and devise actionable plans to improve them
Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not
Build, execute, and monitor complex lifecycle marketing journeys across email, push, and in-product channels
Leverage ML-powered targeting to deliver highly relevant notifications and in-product promotions to users
Configure and manage incentives within our incentives platform to drive product adoption
Ensure all communications deliver the best customer experience
Work with analytics teams to develop robust reporting metrics
Analyze campaign performance and extract key insights to optimize future efforts
Track and report on adoption and retention metrics for emerging products

Requirements

3+ years of CRM experience including email, push, and in-app notifications
Experience building and executing complex CRM campaigns and multi-step customer journeys
Experience with enterprise-level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
Familiarity with ML-powered targeting, audience segmentation, and personalization strategies
Experience configuring and managing incentive or promotional platforms
Basic SQL skills
Solid understanding of basic HTML for email, email best practices & industry standards
Comfortable setting up & executing experiments (A/B, multivariate) to track business impact, analyzing the data, and extracting key insights
Exceptional written and verbal communication skills
Meticulous attention to detail and the ability to work towards tight deadlines
Strategic thinker able to synthesize and prioritize inputs from various perspectives to create an actionable plan
Skilled at working cross-functionally, a self-starter and a quick learner
Willingly takes the initiative, consistently does more than is required, and actively participates as part of a cross-functional team.

Benefits

Bonus eligibility
Equity eligibility
Medical insurance
Dental insurance
Vision insurance
401(k)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRMemail marketingpush notificationsin-app notificationscampaign performance analysisSQLHTMLaudience segmentationpersonalization strategiesA/B testing

Soft Skills

written communicationverbal communicationattention to detailstrategic thinkingcross-functional collaborationself-starterquick learnerinitiativemeticulousnessability to work under tight deadlines