Growth Marketing

• Ideate and execute integrated local upsell campaigns
• Deploy Coinbase’s self-service platform, Iris, to execute in-app takeover screens, announcement cards, and stories
• Set up experiments (Eppo, Datadog, Cifer), own measurement, and drive continuous, iterative improvements to campaigns
• Test and iterate different types of incentives (monetary vs. fee discounts vs. non-financial)
• Ideate and test different types of educational content to support upsells
• Own the local referral program, including testing different types of incentives and activations
• Assess the potential to activate existing and new features across paid and owned marketing channels
• Provide cross-functional updates on future launches requiring localization, and results/lessons from finished experiments

Growth Marketing Manager – Contractor

Sales & Growth Hero

Growth Marketing Manager – Team-Building Brand for Education/Travel Startup

Enterprise Growth Marketing Manager

Sales Agent – SME Growth