Cognition

Federal Marketing Lead

Cognition

full-time

Posted on:

Location Type: Hybrid

Location: Washington DC • District of Columbia • Washington • United States

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Job Level

Senior

About the role

  • Understand the federal buyer: Develop deep knowledge of federal procurement, buyer personas, and competitive dynamics to inform how we position and sell the Cognition Platform in DC
  • Build sales & marketing materials: Create the decks, one-pagers, case studies, and web content that help our federal sales team win
  • Coordinate account marketing: Work with sales to prioritize target accounts and coordinate marketing campaigns that support them—through content, email, events, and direct outreach—coordinating with the central marketing team as needed.
  • Tell customer stories: Develop case studies and narratives that demonstrate Cognition's federal impact, working within compliance constraints
  • Drive event strategy & content: Partner with our central events team and sales to produce convenings and summits in DC - ensuring the right people are in the room and the content is compelling.
  • Connect the functions: Work across policy, sales, and central marketing to ensure Cognition's federal GTM is unified and effective
  • Represent Cognition in DC: Build relationships with the people who shape federal tech—Hill staff, think tank fellows, defense journalists, staffers etc.

Requirements

  • Experience in the federal space—in government, at companies selling to government, or adjacent roles like think tanks, defense media, or policy organizations
  • Strong written and verbal communication skills, with the ability to translate technical concepts for non-technical audiences
  • A builder mindset: you're excited to create materials, run campaigns, and ship
  • Comfort working across functions and navigating ambiguity
  • Experience in marketing, deployment strategy, or business operations
  • Comfort in fast-paced, high-intensity environments
  • Technical background or deep interest in AI and software
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
federal procurementmarketing strategycontent creationcase studiesevent strategydeployment strategybusiness operationsAIsoftware
Soft Skills
written communicationverbal communicationcollaborationadaptabilitycreativityrelationship buildingnavigating ambiguitybuilder mindset