Social Media Manager – Content Creator

Coalfire

Social Media Manager managing Coalfire's social presence and producing engaging content across channels. Focused on brand-building and performance-minded storytelling in cybersecurity.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $71,000 - $122,689 per yearWebsite

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Hard Skills

content marketingdigital content creationbrand journalismstorytellingvideo editingvisual storytellingcontent productionsocial media strategycontent calendar managementperformance data analysis

Soft Skills

writingeditingattention to detailcollaborationcreativityanalytical mindsetcommunicationproject managementadaptabilityaudience engagement

Tools & Technologies

Adobe Creative SuitePremiere ProCapCutCanvaFigmaSprout Socialsocial media management toolsvideo production toolsanalytics platformscontent management systems

Industry Keywords

B2B contentcybersecuritycompliancedigital brand assetssocial media contentcampaign contentexecutive contentcustomer storieswebinarsinternal communications

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and manage Coalfire’s social media content calendar and publishing cadence across corporate priority channels.
Create original content across formats, including social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and other digital brand assets.
Write compelling, audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories for executive and practitioner audiences.
Capture and shape content ideas into strong narratives, hooks, and story arcs that help Coalfire stand out in-market and make technical subject matter more accessible and memorable.
Edit video content for social and campaign use, including clipping webinars, interviews, event footage, demos, and thought leadership moments into polished, channel-ready assets.
Develop or adapt visual assets such as social graphics, quote cards, carousels, simple motion graphics, thumbnails, and branded promotional materials in partnership with design or through light hands-on production.
Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts to develop channel-ready content and creative assets aligned to launches, campaigns, events, webinars, case studies, and research.
Repurpose long-form content into high-performing multi-channel assets, extending the value of reports, blogs, webinars, presentations, podcasts, video, and event content.
Manage day-to-day publishing, scheduling, and platform operations using social management tools such as Sprout Social or similar workflows already in use at Coalfire.
Support and help scale Coalfire’s employee advocacy efforts by activating internal voices, shaping suggested messaging, and encouraging broader participation across the business.
Monitor channel and content performance and produce clear, actionable reporting on engagement, audience growth, content performance, and social impact on website traffic, form fills, qualified leads, and broader business outcomes.
Manage and engage in Coalfire’s internal social workflows, including coordination in the social Slack channel and collaboration with cross-functional stakeholders.
Stay current on platform changes, content trends, storytelling formats, and creative best practices, then translate those insights into smarter recommendations for Coalfire’s brand and audience strategy.
Protect brand integrity by ensuring all external communications align with Coalfire brand guidelines, social media guidance, and confidentiality expectations.

Requirements

What you’ll need

5–7 years of experience in social media, content marketing, digital content creation, brand journalism, communications, or a related B2B content role.
Experience managing social media strategy and execution for a fast-paced B2B company or start up.
Exceptional writing, editing, and storytelling skills, with the ability to translate technical or compliance-focused topics into clear, engaging, high-impact content.
Strong content creation instincts across formats, with experience producing short-form video, visual storytelling assets, and campaign content from concept through final delivery.
Experience with video editing and content production tools such as Adobe Creative Suite, Premiere Pro, CapCut, Canva, Figma, or similar platforms.
Ability to create or direct compelling graphics and visual assets that are on-brand, audience-relevant, and optimized for digital performance.
Proven ability to build content calendars, manage deadlines, and keep multiple campaigns and deliverables moving with strong attention to detail.
Experience partnering cross-functionally with designers, marketers, executives, and subject matter experts to produce high-quality content at speed.
Strong analytical mindset with experience using performance data to refine strategy, improve engagement, and connect content performance to business outcomes.

Benefits

Comp & perks

paid parental leave
flexible time off
certification and training reimbursement
digital mental health and wellbeing support membership
comprehensive insurance options