Clue

Senior UA Manager – Paid Social, Creative

Clue

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Senior

About the role

  • Own creative strategy for paid user acquisition: Set the creative direction for Clue’s paid social growth, translating acquisition goals into clear creative angles, hypotheses, and testing priorities across platforms.
  • Build and evolve a creative experimentation system: Design a structured, repeatable approach to creative testing and iteration, enabling fast learning, clear decision-making, and scalable wins across markets.
  • Turn performance data into creative decisions: Work closely with Growth and Performance Marketing to interpret results and identify what drives impact.
  • Lead creator- and UGC-driven performance formats: Define how creator content fits into a broader performance creative mix. Focus on micro-creators, nano-creators, UGC, and ambassador-style programs.
  • Partner cross-functionally to ship trusted creative: Collaborate closely with Science, Legal, and Brand to ensure all creative, especially health-related and creator-led content, is compliant, evidence-based, and aligned with Clue’s values.
  • Shape creative output from brief to execution: Write and review creative briefs and scripts, oversee concept development, and give clear, actionable feedback to creators, freelancers, and production partners to ensure quality and consistency.
  • Be the platform expert for performance & creative: Develop deep knowledge of what works creatively on each channel, from Meta statics and video to TikTok-native storytelling, including how to navigate category restrictions and platform limitations.
  • Systematise learning and creative production: Document insights, refine frameworks, and improve processes so creative production becomes faster, more informed, and easier to scale over time.
  • Explore and test a wide range of formats, including non-creator approaches such as animation or data-led storytelling.

Requirements

  • 5+ years of experience in performance marketing, paid social, creative strategy, or user acquisition, with ownership of both strategy and execution.
  • Demonstrated success scaling paid social through creative, ideally within a regulated, trust-sensitive, or subscription-based product.
  • Strong hands-on expertise in Meta (Instagram & Facebook) from a creative and performance perspective, alongside solid experience with TikTok.
  • Experience scaling paid social in global markets, with a strong understanding of performance dynamics in the US and UK.
  • Comfortable working closely with performance data and budgets, and using experimentation frameworks to guide creative decisions.
  • Experience overseeing multiple creative formats, including UGC, creator-led content, and non-creator performance creative.
  • Confident operating as a senior individual contributor who can also lead by influence across teams and external partners.
  • Clear communicator with the ability to explain creative and strategic choices to both creative and analytical stakeholders.
  • Strong alignment with Clue’s mission and comfort working in a science- and privacy-first environment.
Benefits
  • Benefit from a dedicated development budget to enhance your skills and advance your career, supporting your journey of growth and learning.
  • Enjoy a heavily discounted membership with Urban Sports Club, giving you access to a wide range of fitness and wellness activities to support your health and well-being.
  • Work in our vibrant Berlin office, located in the heart of the city, where innovative ideas come to life and meaningful work happens every day.
  • Enjoy the flexibility of working from home while also connecting with your team in the Clue office for weekly visits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid socialcreative strategyuser acquisitioncreative testingdata analysisUGCcreator-led contentanimationdata-led storytelling
Soft Skills
leadershipcommunicationcollaborationdecision-makingcreativityinfluencefeedbackorganizationadaptabilityproblem-solving