User Acquisition Manager

ClubWPT Gold

User Acquisition Manager executing paid social and search strategies at fast-paced gaming startup. Managing campaigns end-to-end with focus on creative performance and analytical rigor.

Posted 7/6/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own the day-to-day management of paid campaigns across Meta (primary), Google, Reddit, Snap, and Twitter/X
Build, launch, and continuously optimize campaigns across prospecting and retargeting funnels
Manage budget allocation across platforms and campaigns to maximize return on ad spend (ROAS) and hit CPA targets
Maintain a rigorous testing cadence across audiences, creatives, bidding strategies, and placements
Partner with the Creative and Design teams to brief, iterate, and evaluate ad creative performance
Analyze creative data to identify winning concepts and inform the next round of production
Track, report, and interpret campaign performance against KPIs including CPI, CPR, LTV, ROAS, and retention cohorts
Build dashboards and regular reporting cadences for internal stakeholders
Connect ad platform data with downstream product and revenue metrics to evaluate true acquisition quality
Stay current on Meta Ads platform changes, algorithm shifts, new formats, and policy updates
Maintain functional knowledge of Google (Search, UAC, YouTube), Reddit, Snap, and Twitter/X ad ecosystems — understanding each platform's unique audiences, formats, and optimization levers
Work closely with Product, Analytics, and Creative to align acquisition strategy with retention and monetization goals
Contribute to the broader growth roadmap with data-backed channel recommendations and forecasts

Requirements

What you’ll need

3+ years managing paid social and/or paid search campaigns, with demonstrated hands-on experience in Meta Ads Manager as a daily workflow tool
Expert-level command of Meta Ads — campaign structure, audience segmentation, pixel and Conversions API setup, creative testing frameworks, and algorithm optimization
Functional working knowledge of Google Ads (UAC, Search, YouTube), Reddit Ads, Snapchat Ads, and Twitter/X Ads — including how to adapt strategy and creative to each platform's audience and format
Strong command of performance data, with the ability to translate numbers into clear optimization decisions and communicate findings to non-technical stakeholders
Ability to evaluate ad creative from a performance lens and provide specific, actionable feedback that improves results
Experience running UA campaigns for mobile apps, games, or subscription products strongly preferred; casino, competitive gaming, or live-service game experience is a plus
Familiarity with mobile measurement partners (MMPs) such as AppsFlyer, Adjust, or Singular; comfortable working with incrementality testing and attribution methodology
Experience leveraging AI tools for ad copy iteration, creative testing at scale, or workflow automation is a plus
Degree in Marketing, Business, Statistics, or a related field preferred — or equivalent demonstrated experience

Benefits

Comp & perks

Real Ownership & Impact
Opportunity to Build
Strong Cross-Functional Culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign OptimizationAudience SegmentationBudget ManagementKPI TrackingAttribution MethodologyAlgorithm OptimizationCreative EvaluationUser Acquisition CampaignsData-Driven Decision MakingAd Creative Performance Analysis

Soft Skills

CommunicationCollaborationAnalytical ThinkingFeedback Delivery