Founding Account Executive

Clarity Recruiting

Founding Account Executive for Surfacd, driving outbound sales efforts and owning the full sales cycle. Collaborating with founders to establish a go-to-market function for a B2B technology platform.

Posted 6/11/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £60,000 - £70,000 per yearWebsite

About the role

Key responsibilities & impact

Outbound prospecting: Identify and engage decision-makers across marketing, SEO, communications, and growth functions, with cold calling at the core and email and LinkedIn in support.
Inbound lead management: Handle and qualify inbound enquiries with pace and precision, moving opportunities through the funnel without letting momentum drop.
Full sales cycle ownership: Own deals from first contact through to close. Run the discovery, deliver the demo, handle the objections, and sign the business, with support from the founders on high-value opportunities where it adds weight.
Pipeline and forecasting: Keep the CRM accurate and pipeline visibility tight. Know your numbers, know your deals, and know what's needed to hit target.
Account expansion: Build your client portfolio with an eye on long-term value. Strong relationships and smart expansion are as important as new logo wins.
AI-powered outreach: Use AI tools to research prospects, personalise messaging at scale, and continuously sharpen your approach, both in terms of efficiency and quality.
Collaboration: Work closely with the founders and marketing team to refine targeting, messaging, and positioning based on what's resonating in market.
Playbook development: Help shape and iterate on outbound and inbound sales playbooks. You're not just following a process, you're helping to build one.
Product feedback loop: Feed demo and prospect insights back into product and marketing to sharpen positioning and inform the roadmap.

Requirements

What you’ll need

Proven B2B SaaS sales experience, ideally within marketing technology, SEO, digital, communications, or the AI vendor space.
Comfortable owning the full sales cycle, from cold outreach through to demo and close.
A natural on the phone who approaches cold calling as an opportunity rather than a chore.
Strong communicator with the presence and confidence to hold senior-level conversations.
Commercial instinct to qualify well, handle objections, and know when to push and when to walk.
Genuine curiosity about AI and where the technology is heading, bonus if you already use AI tools day to day.
Organised and disciplined about CRM hygiene, pipeline management, and activity tracking.

Benefits

Comp & perks

Private Medical Insurance: Get the care you need when you need it.
Enhanced Family Leave: Welcoming a new child is a special time that deserves special attention.
Clarity Cares Time: Appointments and emergencies don't have to eat into your PTO.
Employee Assistance Program (EAP): Confidential support for personal and professional challenges.
Wellness Fund: Invest in your health and happiness.
Cycle to Work Scheme: Support for a healthier commute.
Volunteer Time Off: Giving back is good for the soul.
Clarity Compass: Internal employee committee helping ensure we’re walking our talk, especially on issues close to our heart - DEI, Environmental Impact, Employee Wellbeing and Community Engagement.
Unlimited Holiday: Because who doesn't love time off?
Sabbatical Program: Even more time off after five years!
Summer Fridays and Winter Break: Enjoying life is important.
Flexible Working Program: Life happens, and we can help you adapt.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B salesfull sales cycle ownershipcold callingdemo deliveryobjection handlingpipeline managementCRM accuracyaccount expansionAI tools usageplaybook development

Soft Skills

strong communicationconfidencecommercial instinctcuriosity about AIorganiseddisciplined