Traffic & Conversions Manager
Claire's
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $67,704 - $90,272 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Own and manage the analysis of all store traffic data (e.g., ShopperTrak) and in-store conversion metrics
- Develop and distribute weekly, monthly, and quarterly reports tracking key retail performance indicators (KPIs) such as Traffic, Conversion Rate, Units Per Transaction (UPT), and Average Transaction Value (ATV)
- Identify performance gaps, traffic trends, and key opportunities to increase the rate at which shoppers are converted into buyers
- Serve as the central analyst, proactively reaching out to stores and District Managers regarding underperforming traffic and conversion metrics
- Utilize traffic data (e.g., ShopperTrak data) to monitor store compliance with scheduled operating hours, flagging potential issues like late openings or early closings that negatively impact customer traffic
- Synthesize key store execution challenges, system issues, and performance roadblocks, bubbling up issues and concerns to Field Leadership and corporate management
- Collaborate closely with the Labor Forecasting Analyst to integrate traffic data into store labor models
- Present data-driven insights and recommendations to field and corporate leadership
Requirements
- Bachelor’s degree in Business, Finance, Operations, Analytics, or a related field (required)
- 3+ years of experience in Retail Analytics, Store Operations, E-commerce, or similar experience focusing on traffic and conversion optimization
- Proven ability to translate data into action through regular in-field consultation; willingness to travel to stores to observe operational gaps, coach field leadership, and validate data insights
- Prior experience in a store leadership role (e.g., Store Manager, District Manager) or a field-facing corporate role is highly preferred
- Proven experience with store traffic management/counting systems (e.g., ShopperTrak) and a deep understanding of retail KPIs
- Advanced proficiency in data analysis and reporting tools (e.g., Excel, Tableau, Power BI) and comfort working with large retail data sets
- Strong oral and written communication skills with the ability to translate complex data into actionable business strategies
- Self-motivated, innovative, and proactive problem solver.
Benefits
- medical, dental, and vision insurance
- voluntary welfare plans
- bonus plan eligibility
- 401(k) match
- vacation time
- sick time* and paid leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisreportingtraffic optimizationconversion optimizationretail KPIsdata synthesisperformance analysisstore traffic managementdata-driven insightsproblem solving
Soft skills
communicationcollaborationself-motivationinnovationproactivityconsultationcoachingleadership