Director, Marketing

Circ

Director of Marketing at Circ leading brand, marketing, and communications efforts in sustainable materials. Responsible for building awareness and establishing Circ's market position in circular materials.

Posted 6/9/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead Circ’s brand, marketing, communications, and product marketing efforts.
Shape Circ’s market narrative and build awareness.
Support commercial growth and help establish Circ as a category leader.
Develop strategy while also creating content, launching campaigns, supporting events, managing agencies, and driving day-to-day execution.
Conduct market research, white space analysis, competitive analysis, and opportunity identification.
Manage external agencies, contractors, and creative partners across various marketing disciplines.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred.
8+ years of marketing experience within high-growth, category-defining, branded materials, B2B, B2B2C, or consumer-facing businesses.
Proven experience leading brand, marketing, communications, product marketing, and go-to-market strategies that drive business growth and market adoption.
Experience launching, scaling, or repositioning brands, products, categories, ingredient brands, or commercial offerings.
Strong ability to translate complex technical, sustainability, or industry concepts into compelling narratives, campaigns, and commercial messaging.
Experience conducting market research, competitive analysis, market development, and positioning initiatives.
Experience managing agencies, contractors, and external partners while delivering high-quality marketing programs and creative output.
Experience within fashion, textiles, specialty materials, sustainability, circularity, branded materials, or related industries preferred.
Strong business acumen, communication, and stakeholder management skills, with the ability to influence customers, partners, media, and senior leadership.
Scrappy, adaptable, and comfortable balancing strategic thinking with hands-on execution in a fast-paced environment. Experience leveraging AI tools to improve research, content development, and workflow efficiency is a plus.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market researchcompetitive analysiscontent developmentcampaign managementbrand strategyproduct marketinggo-to-market strategycommercial messagingmarket developmentpositioning initiatives

Soft Skills

communicationstakeholder managementbusiness acumenstrategic thinkingadaptabilityinfluencingcollaborationexecutioncreativityproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in CommunicationsMBA