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Senior Data Analyst, GTM/GA4
CI&TCI&T seeks a Digital Analytics Analyst to enhance data-driven decision-making through effective analytics strategy. Key responsibilities include implementation, analysis, and data storytelling across digital platforms.
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Design and develop comprehensive tagging plans that align with business objectives and measurement strategies
- Configure analytics platforms according to defined metrics and tagging specifications, including enhanced e-commerce tracking, conversion funnels, custom dimensions and metrics, filters, and view configurations
- Develop technical documentation for implementing analytics tools and A/B testing platforms according to measurement requirements
- Implement and deploy analytics solutions using tag management systems to ensure accurate and efficient data collection
- Translate business questions into well-defined, testable hypotheses that drive analytical rigor
- Map and identify data requirements necessary for developing analyses, dashboards, and decision-support tools
- Apply business knowledge and a consultative approach to identify problems, analyze root causes, and define testing frameworks
- Recommend new analyses, reports, and KPIs to measure business impact and guide strategic initiatives
- Conduct exploratory data analysis to uncover trends, patterns, and actionable insights from digital interaction data
- Create compelling data-driven narratives that effectively communicate findings to both technical and executive audiences
- Generate reports and develop interactive dashboards that enable squads and stakeholders to make informed decisions
- Monitor and ensure the reliability and integrity of data in the digital analytics environment
- Identify and troubleshoot data discrepancies, implementation errors, and tracking gaps
- Optimize data storage and collection practices to minimize data loss and maximize analytical value
Requirements
What you’ll need- Proven experience developing tagging plans and measurement strategies for web and mobile applications
- Strong proficiency configuring advanced analytics features including Measurement Protocol, Enhanced E-commerce, Funnels/Goals, Custom Dimensions and Metrics, Filters, and Views
- Demonstrated ability to translate business objectives into hypotheses and data requirements
- Experience conducting exploratory data analysis and building data-driven narratives for diverse audiences
- Proficiency generating reports and dashboards using tools such as Data Studio, Power BI, and Tableau
- Strong business acumen with a consultative mindset for problem identification and solution design
- Ability to work autonomously while actively collaborating with cross-functional teams
- Excellent communication skills with a collaborative, team-oriented approach
- Nice to have:
- Prior experience delivering Digital Analytics projects from end to end
- Hands-on experience working within agile development methodologies
- Deep knowledge of Google Analytics (GA4 and/or Universal Analytics)
- Ability to develop implementation documentation for Google Tag Manager, Google Analytics, and A/B testing platforms
- Practical experience implementing analytics solutions via Google Tag Manager
- Familiarity with SQL for data extraction and ad-hoc analysis
Benefits
Comp & perks- Health and dental insurance
- Meal allowance
- Childcare assistance
- Extended paternity leave
- Partnerships with gyms and health and wellness professionals via Wellhub (Gympass) and TotalPass
- Profit sharing and results participation (PLR)
- Life insurance
- Continuous learning platform (CI&T University)
- Discount club
- Free online platform dedicated to physical, mental, and overall well-being
- Pregnancy and responsible parenting course
- Partnerships with online learning platforms
- Language learning platform
- And many more!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Tag Management SystemsMeasurement ProtocolEnhanced E-commerce TrackingCustom Dimensions and MetricsSQL for Data ExtractionA/B Testing PlatformsData AnalysisDashboard DevelopmentData ReportingData Integrity Monitoring
Soft Skills
Consultative MindsetExcellent CommunicationCollaborative ApproachProblem IdentificationAutonomous Work