Senior Data Analyst, GTM/GA4

CI&T

CI&T seeks a Digital Analytics Analyst to enhance data-driven decision-making through effective analytics strategy. Key responsibilities include implementation, analysis, and data storytelling across digital platforms.

Posted 7/1/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing tagging plans and measurement strategies for web and mobile applications, with a strong focus on data analysis, reporting, and visualization. Proficient in utilizing analytics tools to drive business insights and support strategic initiatives.

Highest-signal resume keywords

Tagging Plan DevelopmentAdvanced Analytics ConfigurationExploratory Data AnalysisData Visualization with TableauGoogle Analytics Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Tag Management SystemsMeasurement ProtocolEnhanced E-commerce TrackingCustom Dimensions and MetricsSQL for Data ExtractionA/B Testing PlatformsData AnalysisDashboard DevelopmentData ReportingData Integrity Monitoring

Soft Skills

Consultative MindsetExcellent CommunicationCollaborative ApproachProblem IdentificationAutonomous Work

Tools & Technologies

Google Tag ManagerGoogle AnalyticsData StudioPower BITableau

Industry Keywords

Digital AnalyticsData-Driven NarrativesConversion FunnelsBusiness ObjectivesAgile Development Methodologies

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Design and develop comprehensive tagging plans that align with business objectives and measurement strategies
Configure analytics platforms according to defined metrics and tagging specifications, including enhanced e-commerce tracking, conversion funnels, custom dimensions and metrics, filters, and view configurations
Develop technical documentation for implementing analytics tools and A/B testing platforms according to measurement requirements
Implement and deploy analytics solutions using tag management systems to ensure accurate and efficient data collection
Translate business questions into well-defined, testable hypotheses that drive analytical rigor
Map and identify data requirements necessary for developing analyses, dashboards, and decision-support tools
Apply business knowledge and a consultative approach to identify problems, analyze root causes, and define testing frameworks
Recommend new analyses, reports, and KPIs to measure business impact and guide strategic initiatives
Conduct exploratory data analysis to uncover trends, patterns, and actionable insights from digital interaction data
Create compelling data-driven narratives that effectively communicate findings to both technical and executive audiences
Generate reports and develop interactive dashboards that enable squads and stakeholders to make informed decisions
Monitor and ensure the reliability and integrity of data in the digital analytics environment
Identify and troubleshoot data discrepancies, implementation errors, and tracking gaps
Optimize data storage and collection practices to minimize data loss and maximize analytical value

Requirements

What you’ll need

Proven experience developing tagging plans and measurement strategies for web and mobile applications
Strong proficiency configuring advanced analytics features including Measurement Protocol, Enhanced E-commerce, Funnels/Goals, Custom Dimensions and Metrics, Filters, and Views
Demonstrated ability to translate business objectives into hypotheses and data requirements
Experience conducting exploratory data analysis and building data-driven narratives for diverse audiences
Proficiency generating reports and dashboards using tools such as Data Studio, Power BI, and Tableau
Strong business acumen with a consultative mindset for problem identification and solution design
Ability to work autonomously while actively collaborating with cross-functional teams
Excellent communication skills with a collaborative, team-oriented approach
Nice to have:
Prior experience delivering Digital Analytics projects from end to end
Hands-on experience working within agile development methodologies
Deep knowledge of Google Analytics (GA4 and/or Universal Analytics)
Ability to develop implementation documentation for Google Tag Manager, Google Analytics, and A/B testing platforms
Practical experience implementing analytics solutions via Google Tag Manager
Familiarity with SQL for data extraction and ad-hoc analysis

Benefits

Comp & perks

Health and dental insurance
Meal allowance
Childcare assistance
Extended paternity leave
Partnerships with gyms and health and wellness professionals via Wellhub (Gympass) and TotalPass
Profit sharing and results participation (PLR)
Life insurance
Continuous learning platform (CI&T University)
Discount club
Free online platform dedicated to physical, mental, and overall well-being
Pregnancy and responsible parenting course
Partnerships with online learning platforms
Language learning platform
And many more!