Senior B2B Content Analyst

CI&T

B2B Senior Content Strategist creating and executing content strategies for North America. Collaborating with marketing and sales to drive brand positioning and pipeline growth.

Posted 5/7/2026full-timeCampinas • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Define and lead the North America content strategy aligned to business priorities, verticals, and GTM initiatives
Build and manage a content roadmap across campaigns, events, ABM programs, and always-on initiatives
Partner with industry, sales, and marketing leaders to identify key narratives and messaging frameworks
Ensure alignment between brand positioning, thought leadership, and demand generation efforts
Own the creation of high-quality, executive-level content in English, including:
Thought leadership articles and bylines
Whitepapers, case studies, and solution narratives
Sales enablement materials (pitch decks, one-pagers, POVs)
Website and campaign content
Translate complex topics (AI, digital transformation, technology solutions) into clear, compelling storytelling
Maintain consistency in tone, voice, and messaging across all assets
Partner with campaign and ABM teams to develop content that drives pipeline and revenue impact
Optimize content for SEO, engagement, and conversion
Define and track content performance metrics (engagement, influence on pipeline, conversion rates)
Continuously refine strategy based on performance insights
Work closely with North America stakeholders (marketing, sales, PR/AR, leadership) to support key initiatives
Collaborate with design, digital, and marketing ops teams to ensure seamless execution and distribution
Act as a strategic advisor on content best practices across the organization
Provide direction and mentorship to content contributors and external agencies
Establish and enforce content governance, processes, and quality standards
Manage timelines, priorities, and workflows across multiple concurrent initiatives

Requirements

What you’ll need

8+ years of experience in B2B content strategy, content marketing, or related roles
Proven experience supporting North America or global markets
Exceptional English writing and editing skills (native or near-native proficiency required)
Strong portfolio demonstrating thought leadership and long-form content
Experience in technology, digital transformation, consulting, or related industries
Ability to translate complex topics into clear, engaging, and business-relevant content
Strong understanding of demand generation, ABM, and content’s role in the funnel
Experience working in cross-cultural, global teams (Brazil ↔ North America preferred)
Highly organized with the ability to manage multiple priorities and stakeholders
Preferred Qualifications
Experience working in a services or consulting environment
Familiarity with AI, data, and digital product development topics
Knowledge of SEO best practices and content performance analytics
Experience collaborating with PR/AR and executive communications

Benefits

Comp & perks

Health and dental insurance
Meal and food allowance
Childcare assistance
Extended paternity leave
Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
Profit Sharing and Results Participation (PLR);
Life insurance
Continuous learning platform (CI&T University);
Discount club
Free online platform dedicated to physical, mental, and overall well-being
Pregnancy and responsible parenting course
Partnerships with online learning platforms
Language learning platform
And many more!

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategycontent marketingSEOcontent performance metricsthought leadershiplong-form contentdemand generationaccount-based marketing (ABM)writingediting

Soft Skills

organizational skillscollaborationmentorshipcommunicationstrategic advisingtime managementstakeholder managementcreativityadaptabilityleadership