
Branding & Communications Analyst, Mid-level
CI&T
full-time
Posted on:
Location Type: Remote
Location: Brazil
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About the role
- Plan, produce, and review content, ensuring alignment with the brand strategy;
- Structure and adapt strategic narratives for different channels and audiences;
- Ensure consistency of communication (tone of voice, positioning) across all brand touchpoints in Brazil;
- Serve as a bridge between teams (sales, events, design, etc.), ensuring communication alignment;
- Translate strategic guidelines into clear, actionable plans;
- Work across multiple communication fronts simultaneously, ensuring quality and deadlines;
- Analyze content data and performance to generate insights and continuous optimizations;
- Contribute to brand governance and standardization;
- Engage with stakeholders at different levels of seniority.
Requirements
- Essential experience in planning and operating content oriented to the customer journey (demand generation, marketing funnel, ABM, ABX);
- Ability to translate strategy into clear, executable action plans;
- Knowledge of SEO/GEO, CMS management, and production of performance-oriented content;
- Excellent communication and writing skills, with the ability to adapt language for different audiences and segments;
- Experience in producing, editing, and curating content;
- Ability to structure strategic and executive narratives (storytelling, articles, presentations, etc.);
- Clear and concise communication skills for presentations and executive materials;
- Organized to manage multiple simultaneous demands with strong prioritization.
Benefits
- Health and dental insurance;
- Meal and food allowance;
- Childcare assistance;
- Enhanced parental leave;
- Partnerships with gyms and health and wellness professionals via Wellhub (Gympass) / TotalPass;
- Profit Sharing (PLR);
- Life insurance;
- Continuous learning platform (CI&T University);
- Discount club;
- Free online platform dedicated to physical and mental health and well-being;
- Pregnancy and responsible parenthood course;
- Partnerships with online course platforms;
- Language learning platform;
- And many others
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content planningcontent productioncontent editingSEOCMS managementperformance-oriented contentstorytellingdata analysisdemand generationmarketing funnel
Soft Skills
communication skillswriting skillsorganizational skillsprioritizationstakeholder engagementadaptabilitystrategic thinkingcollaborationnarrative structuringexecutive communication